#Japan #TikTok Shop #Fukuoka #SILK THE RICH #Miku Asakura

Ureru Net Advertising Group Partners with The Rich for TikTok Shop

Ureru Net Advertising Group, a leading name in online advertising and e-commerce, has announced a strategic partnership with the cosmetics company THE RICH to promote its premium silk fragrance hair care brand, SILK THE RICH, exclusively on TikTok Shop in Japan. This collaboration is an innovative convergence of expertise aiming not only to support brand operations but also to co-create value in a rapidly expanding market.

Strategic Partnership Overview

The partnership was established through Ureru’s consolidated subsidiary, Ureru Cross-Border EC, which will oversee the TikTok Shop operations for THE RICH. THE RICH, headed by CEO Yuta Miura, has made waves in the beauty industry by swiftly entering drugstore markets, achieving impressive distribution figures within a year.

This collaboration involves leveraging Miku Asakura, a professional mixed martial artist and entrepreneur known for his large fan base, to maximize brand recognition and sales potential. Using their combined expertise in online marketing, the brands aim to accelerate revenue growth significantly in the booming TikTok Shop market, projected to reach approximately $32.6 billion in global GMV by 2024.

Market Insights and Expectations

The Japanese TikTok Shop market is estimated to surge to 300 billion yen by 2025, with forecasts suggesting over 1 trillion yen by 2026. The Ureru Group anticipates that capturing market share early will set a robust growth trajectory for the company. While the immediate financial impact on their consolidated revenue for the fiscal year ending July 2025 is expected to be minimal, it is projected to contribute positively to the company’s overall performance in the longer term.

THE RICH and Their Vision

With a vision centered on creating moments of joy through high-quality silk-derived ingredients, THE RICH is rapidly gaining attention in the beauty sector. Their flagship product, SILK THE RICH, is a luxurious shampoo and treatment designed to repair hair and care for the scalp.

In partnership with Ureru, THE RICH aims to deepen their engagement with TikTok Shop, creating a unique growth model based on the flourishing beauty and hair care e-commerce market.

A Game-Changing Approach

In this partnership, Ureru will provide comprehensive support including strategic planning, operations, advertising, video content creation, and the generation of user-generated content (UGC) for THE RICH as they navigate TikTok Shop. This holistic approach leverages Ureru's proven expertise, envisioning a successful collaboration in the beauty e-commerce market that encompasses everything from initial buzz to ongoing purchases.

Future Outlook

2025 is being touted as the year of TikTok Shop in Japan, and Ureru Net Advertising Group is dedicated to fostering growth-oriented collaborative projects with innovative brands like THE RICH. By capitalizing on synergies between digital advertising and e-commerce support, Ureru aims to sustainably enhance shareholder value in the long run.

The partnership also signals Ureru’s commitment to scalability and positioning as a frontrunner in the digital marketing landscape. This strategic endeavor is considered a catalyst for significant growth in revenue, profits, and market capitalization over time.

Urging investors and stakeholders to pay close attention to these developments, Ureru asserts their belief that endeavoring to be the first to establish a foothold in emerging markets will lead to victory. The company stands ready to disclose meaningful progress and updates to investors as they move forward.

In conclusion, Ureru Net Advertising Group is prepared to lead and innovate in the TikTok Shop landscape, ensuring that they remain ahead of the curve as they scale their operations and capitalize on the burgeoning e-commerce ecosystem in Japan.