SIGMAS Secures $1M Seed Funding to Transform Performancewear Market

SIGMAS Gains Momentum with $1 Million Seed Round

LOS ANGELES, March 26, 2026 — SIGMAS, a burgeoning brand specializing in performancewear, has successfully closed a seed funding round of $1 million, co-led by Mucker Capital and HongShan Capital (formerly Sequoia China). This funding is set to amplify SIGMAS's chances of expanding its reach in the competitive activewear market.

Originally nurtured under SHEIN's exclusive Supply Chain as a Service (SCAAS) program, SIGMAS has utilized SHEIN's comprehensive resources in manufacturing, logistics, and merchandising to establish a strong footing in the market. The backing from HongShan Capital was pivotal, allowing the brand to expedite prototyping and scale its products for global online marketplaces efficiently.

During its incubation, SIGMAS launched an impressive line-up of over 600 SKUs, with a focus on men’s activewear. This swift progress was fueled by tapping into real-time marketplace feedback, which informed design, pricing, and merchandising strategies before SIGMAS ventured into owned consumer channels.

Jay Cheng and Daniel Hoang, the co-founders of SIGMAS, are driving the vision of the brand. Cheng expressed, “From day one, our goal has been to elevate the aesthetics of activewear and athleisure, while providing exceptional value and fostering a community centered around the SIGMAS identity.” The insight gained through marketplace incubation has enabled SIGMAS to adapt quickly to consumer behavior, which is fundamental for its long-term ambitions to create a platform dedicated to athletes and coaches.

The investment from HongShan Capital follows a trend of their commitment to leading consumer brands, having invested in the likes of Amer Sports, owner of famous lines like Wilson and Salomon. William Hsu of Mucker Capital, who has known Cheng for many years, highlighted his entrepreneurial spirit and passion for fitness, believing that the team's combined expertise positions SIGMAS for success in the performance sector.

As SIGMAS begins to grow its direct-to-consumer operations, it has chosen SHOPLINE as its commerce platform to enable a robust strategy aimed at international expansion. Christopher Yang, Co-President of SHOPLINE, remarked on the ambition of brands like SIGMAS, stating that they have built SHOPLINE to support channel-native companies in achieving scale without unnecessary complexities.

Cheng, who derived his business acumen from studying Business Economics at UCLA and has a background in scaling import businesses, aims to blend this experience with the extensive reach of the SCAAS program. After previous successes and setbacks, his rekindled partnership with Mucker Capital marks a new chapter in his entrepreneurial journey. Meanwhile, Hoang enhances the company's manufacturing prowess with over a decade’s worth of experience in activewear production. He has worked closely with global suppliers, overseeing a significant portion of SIGMAS's product line and ensuring that the manufacturing aligns seamlessly with market demands.

In doing so, Hoang's expertise has not only led to the successful development of high-quality performance apparel but has also helped elevate the production standards within SHEIN's ecosystem, thus benefiting all collaborators involved. Additionally, his ownership stake in a manufacturing facility in China adds crucial operational leverage and visibility to the supply chain, enabling SIGMAS to maintain premium quality at competitive prices without sacrificing rapid product iteration.

About SIGMAS
SIGMAS is a trailblazing performancewear brand aimed at providing innovative tools and apparel for hybrid athletes and coaches across the globe. With a model adept at blending real-time consumer feedback, extensive product lines, and competitive pricing, SIGMAS delivers unmatched value for active individuals. For more insight, visit SIGMAS website.

About SHOPLINE
SHOPLINE is a premier global commerce Software-as-a-Service provider that empowers brands and retailers to build, launch, and expand their digital presence. The platform encompasses a vast array of solutions ranging from ecommerce to omnichannel marketing. Headquartered in Singapore, SHOPLINE is equipped to support businesses worldwide with a dedicated team of over 2,000 employees. For further details, check out SHOPLINE website.