#Japan #Osaka #Belle Maison #Silver Egg #AIgent Recommender

Silver Egg Integrates AI Technology for Customer-Centric Shopping Experience

Silver Egg Technology has successfully integrated its AI-powered recommendation service, the AIgent Recommender, into the online shopping site Belle Maison Net, operated by Senshukai Co., Ltd. This move is part of Belle Maison Net's ongoing commitment to creating a customer-centric e-commerce platform and enhancing customer engagement.

Recognizing the Value of Specialized Tools

Founded in 1955, Senshukai has always aimed to enrich customer lives through its products and services. The company’s primary focus now lies on Belle Maison Net, where it drives an e-commerce strategy designed to support the unique lifestyles of individual customers. Previously, Senshukai utilized the AIgent Recommender but transitioned to a multifunctional integrated marketing tool. However, that decision led to complexities in the internal systems and significant costs for customization. Ultimately, the company recognized the superior functionality, extensive customization options, and robust support provided by Silver Egg’s AIgent Recommender and opted to reinstate it.

Stability Through Collaborative Support

Since its reintroduction, the AIgent Recommender has played a vital role in maintaining customer engagement, even during significant system upgrades at Belle Maison Net. Despite the challenging access during the overhaul, the AI continued to analyze customer needs accurately and made tailored product suggestions, helping to maintain a high volume of orders from loyal customers. This success is attributed to Silver Egg's collaborative support approach, which goes beyond simply providing tools. Continuous communication with Silver Egg consultants has allowed for persistent analysis and enhancements, contributing significantly to maintaining personalized customer interactions and stabilizing business operations.

Silver Egg remains dedicated to supporting Senshukai in realizing its vision of an experience that fosters discoveries tailored for each individual customer, leveraging both AI technology and consulting expertise.

Case Study on Belle Maison Net

A detailed case study regarding the implementation of the recommendation engine at Belle Maison Net is available on Silver Egg's website. Interviews with Muramatsu, the Visual Management Department Head at Senshukai, and Idomuka, the Manager of the Site Operations DB Team, provide valuable insights into the collaboration. To read the full interview, visit Silver Egg's Case Study Page.

About AIgent Recommender

The AIgent Recommender, developed by Silver Egg Technology, is a real-time recommendation service powered by a proprietary AI algorithm. This service combines predictive accuracy with high processing speed, allowing for real-time user behavior analysis, and instant presentation of tailored product suggestions. Customer companies can easily select and implement the optimal technology depending on their needs, with possible AB testing for effectiveness verification. Extensive management features and reporting services also enable continuous assessment of cost-effectiveness, supported by dedicated consultants focused on strategies to increase sales.

To learn more about the AIgent Recommender, click here.

About Silver Egg Technology

Silver Egg Technology specializes in creating and providing digital marketing solutions based on artificial intelligence technology, focusing on advanced personalization. With its flagship recommendation engine, AIgent X, and proven consulting expertise, the company continuously pursues the future of personalized marketing.

For further information, visit Silver Egg's Official Website.

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Company Overview

• - Company Name: Silver Egg Technology, Inc.
• - Headquarters: 10F, Facade Esaka Building, 1-23-43 Esaka-cho, Suita, Osaka
• - Tokyo Office: 2F, Toranomon Takagi Building, 1-7-2 Nishi-Shinbashi, Minato, Tokyo
• - CEO: Thomas Foley
• - Established: August 26, 1998
• - Capital: 287 million yen (as of June 2025)
• - Business Scope: Development and provision of AI-based digital marketing services.