#USA #Irvine #HI-CHEW #Halloween #Mystery Mix

Celebrate Halloween with HI-CHEW® House of Mystery

As the spooky season approaches, candy lovers in Southern California are in for a treat with HI-CHEW®'s special Halloween event, the HI-CHEW® House of Mystery. This immersive pop-up experience invites fans to engage in a delightful and eerie adventure from October 24–26 at the Irvine Spectrum.

The Ultimate Flavor Challenge

Upon entering this enchanting establishment, visitors are enveloped in a world of vibrant colors and tantalizing scents as they explore rooms themed around the new HI-CHEW® Mystery Mix. This limited-edition candy assortment features fan-favorite flavors like Blue Raspberry and Candy Apple, along with a new, mysterious flavor that attendees must guess before its dramatic reveal on Halloween.

Meet Chewbie and the Playful Atmosphere

At the entrance, guests will be welcomed by Chewbie, the playful HI-CHEW® mascot, dressed in a whimsical witch costume that sets the tone for the festivities. The exterior of the House of Mystery, inspired by the unique packaging of the Mystery Mix, is decorated with Halloween flair, featuring a haunted house and a shadowy forest filled with HI-CHEW® delights, creating the perfect backdrop for Halloween-themed photos.

Interactive Experiences Await

Inside, guests embark on a multi-sensory journey through rooms including the Blue Raspberry Room, Candy Apple Room, Sweet & Sour Watermelon Room, and the elusive Mystery Flavor Room. Each space is designed to challenge visitors with interactive candy-themed games and activities that inspire imagination and fun. As they sample a variety of HI-CHEW® flavors, participants will engage in various challenges that will leave them yearning for more.

Notes from HI-CHEW® Leadership

Terry Kawabe, President and CEO of Morinaga America, expressed his excitement about the event, stating, "We’re thrilled to provide unique, in-person experiences that embody our brand's spirit and creativity, especially during this captivating Halloween season." He further highlighted the opportunity presented by the Mystery Mix launch to craft an extraordinary celebration.

Join the Mystery Flavor Guessing Game

For those who can't make it to the pop-up, HI-CHEW® encourages fans to take part in the fun online by guessing the Mystery Flavor at hi-chew.com/pages/mystery-mix-up. Participants who correctly identify the flavor will be entered for a chance to win a $2,500 Visa Gift Card, perfect for funding their own adventure, plus a treasure trove of HI-CHEW® candies and merchandise. The first 100 participants will also receive a Mystery Prize Pack, ensuring no one leaves without a little something magical this Halloween.

Availability and Product Information

The HI-CHEW® Mystery Mix is available in 6 oz and 11.28 oz stand-up pouches at major retailers nationwide, including Kroger, Target, and Dollar General. Fans can also conveniently find the 6 oz pouches through HI-CHEW.com. With its blend of concentrated fruit juices and a commitment to quality, HI-CHEW® ensures that families can enjoy this treat with confidence knowing it is gluten-free and contains no synthetic colors.

For more information, visit HI-CHEW.com, like us on Facebook, and follow us on social media platforms like Instagram (@HICHEWUSA) and TikTok (@HICHEWUSA). Experience the magic and mystery of HI-CHEW® this Halloween!

About Morinaga America, Inc.

Morinaga America, Inc., the official distributor of HI-CHEW® and other beloved candies in the U.S., has been introducing the best of Japanese confectionery since 2008. Founded over a century ago, Morinaga strives to provide exceptional candy experiences to fans around the world, with HI-CHEW® being the bestselling soft candy in Japan. With continuous innovative flavor offerings, HI-CHEW® remains a favorite among candy enthusiasts everywhere.