#beauty #VIEW #Hairdressing

Celebrating the Launch - 'Beauty Stylist's Guide'

On October 6, 2025, the renowned beauty salon brand VIEW, led by influential figures in the industry including IwaSUN ☀︎, Kazuki Fujii, Yuta Kikuchi, and Kenta Chono, hosted a spectacular publishing party in Omotesando at the Aniversaire.

This event marked the launch of their first book, 'Beauty Stylist's Guide Vol. 1 & 2', released by Kambi Publishing. It attracted over 150 guests, including some of Japan's top influencer hair stylists, manufacturers, and dealers, gathering to celebrate and collaborate.

The Event Highlights

The program featured a live demonstration of the 'VIEW-style Short Cut' with a staggering order rate of 93%, showcasing the brand's innovative approach to hairstyling. Additionally, there was a sharing session about the 'VIEW-style 10 Million Mindset', a collaborative concept aimed at enhancing the culture of mutual growth amongst stylists.

The participation of industry representatives emphasized the focus on networking and exchanging ideas, paving the way for shaping the industry's future. Guests enjoyed insightful sessions led by VIEW executives, fostering connections and sharing experiences.

Event Details

• - Date: October 6, 2025
• - Time: 19:00 - 21:00
• - Location: Aniversaire, Omotesando
• - Attendees: 154 industry professionals, including influential manufacturers and dealers
• - Participating Brands: A lineup of notable brands including Fujishin, Redial, Cosmo, Daria, Milbon, and more.

The evening included greetings from Nakao, the president of Kambi Publishing, and a toast by Aoki of COA, followed by captivating demonstrations from VIEW’s leadership team. These interactions highlighted the essence of the industry’s collaborative spirit.

VIEW's Vision

The overarching theme of the event was *