#None #Beauty Market #MENA Region #personal care

Growth of the Beauty and Personal Care Market in MENA

According to a recent report by BCC Research, the beauty and personal care sector in the Middle East and North Africa (MENA) is projected to reach an impressive $95.2 billion by 2030. This remarkable growth, with a compound annual growth rate (CAGR) of 9.0% from 2025 to 2030, reflects the rising consumer interest in self-care, halal beauty products, and the convenience of online shopping. Countries like Saudi Arabia, the UAE, Egypt, and Iran are emerging as influential markets driving innovation and investment within the industry.

The comprehensive analysis focuses on lesser-developed countries in the MENA region, excluding more mature markets such as Turkey and Israel. This perspective allows for a clearer understanding of the unique opportunities and challenges faced by emerging markets in beauty and personal care. By segmenting the industry by product type and distribution channel, the report assists businesses in crafting targeted strategies for expansion.

Factors Fueling Market Growth

Several factors are contributing to the dynamic growth of the beauty and personal care market in MENA:

1. Increasing Young Population: The region is home to a significant youth demographic that is highly engaged with current beauty trends and product innovations. This younger generation is more concerned with self-image and is willing to spend on skincare, cosmetics, and grooming products.

2. Influence of Social Media: The widespread adoption of the internet and the popularity of social media platforms like Instagram and TikTok have revolutionized beauty marketing. Influencers play a crucial role in shaping consumer preferences, leading to increased online sales and brand engagement.

3. Growing Workforce Participation Among Women: As more women join the workforce, especially in urban areas, there is a rising demand for beauty products that align with professional lifestyles. This trend reflects a shift in societal norms and increased financial independence, allowing women to invest more in personal grooming and self-care.

The Product Landscape

The report outlines various product segments within the beauty and personal care market, including:

• - Fragrances: Expected to remain a dominant segment through 2030.
• - Skincare: The growing focus on natural and organic products is significantly influencing this category.
• - Color Cosmetics: Increasing awareness of makeup trends further drives growth within this segment.

Moreover, products are distributed through both online and offline channels, making accessibility key for consumers.

Economic and Strategic Influences

Investment trends indicate government initiatives to bolster local production and decrease reliance on imports. This surge in funding is crucial for fostering innovation and aligning MENA beauty standards with global processes for sustainable development. Notably, the report points out that social media is instrumental in appealing to Millennials and Gen Z, who often look to influencers for guidance on purchasing decisions.

Emerging Brands in the Market

One notable startup making waves in the MENA beauty scene is ASTERI, based in Saudi Arabia. Founded in 2023 by Sara Alrashed, ASTERI specializes in cruelty-free and vegan beauty products specifically designed for the Saudi environment. Their range includes color cosmetics such as blush, concealers, and foundations, catering to a growing domestic demand for high-quality beauty solutions.

Conclusion

The MENA beauty and personal care market is evolving rapidly, driven by a confluence of socio-economic changes and consumer preferences. As the demand for innovative and high-quality products continues to grow, businesses must adapt to the dynamic landscape to capitalize on these emerging opportunities. By understanding the market drivers and identifying strategic paths for growth, companies can position themselves for success in the booming beauty industry of the MENA region.