Laura Geller Beauty Introduces 'Tuscan Sun' Eau de Toilette, Their First Fragrance
Laura Geller Beauty, renowned for its specialized makeup catering to mature skin, has taken an exciting leap into the fragrance world with the launch of its first-ever perfume, 'Tuscan Sun.' This new fragrance represents a significant expansion for the brand, which has always been closely linked to Italian artistry and craftsmanship, where many of its products are manufactured.
The 'Tuscan Sun Eau de Toilette' explores the vibrancy and richness of Italian living, beautifully encapsulating the spirit of la dolce vita, or 'the sweet life.' Upon first spritz, wearers are greeted with bright notes of zesty Italian lemon, immediately evoking a sense of warmth and sunshine. The heart of the fragrance, composed of creamy florals, adds a touch of softness. Finally, it settles into a comforting base of amber and vanilla, reminiscent of a golden hour in Tuscany.
Laura Geller, the brand’s founder and a distinguished makeup artist, expressed her enthusiasm for this fragrance: "For years, people have stopped me to ask what perfume I'm wearing. I finally felt called to create my own fragrance. Tuscan Sun is the scent I've been dreaming about for years, and I'm so excited to finally share it." Geller and her dedicated team invested over a year refining this scent. They took inspiration from Laura's yearly Italian excursions and sought feedback from loyal customers, ensuring the fragrance was as personal as their makeup range.
Geller believes that fragrance taps into a realm of emotions that makeup sometimes can't reach, stating, "I've spent my entire career helping women feel confident in their own skin through makeup. But confidence isn't just about how you look; it's how you feel. I wanted this bright and gorgeous scent to stir up feelings of relaxation and ease—exactly how you'd feel if you were on a Tuscan getaway of your own. It's the perfect finishing touch to help my customers feel their very best."
The bottle of 'Tuscan Sun' is also crafted with Italian inspiration in mind. It features a gold-tone cap designed to echo classic Roman columns, alongside an ergonomically rounded base for comfortable handling. This reflects the brand’s commitment to responding to customer preferences for products that are user-friendly as well as aesthetically pleasing.
Customers can choose from full-size, travel-size options, or a duo set available on the brand's official website, making it easy for fragrance enthusiasts to experience 'Tuscan Sun.' It’s now available for purchase, inviting everyone to embrace the warmth and spirit of Italy.
About Laura Geller Beauty: Launched in 1997 in New York City, Laura Geller Beauty has always aimed to demystify makeup routines and create products that inspire joy in beauty. Pioneering artisan-crafted baked makeup, the brand has built a reputation for exceptional quality, especially in products that flatter and enhance mature skin, featuring women over 40 in its marketing since 2021. You can find Laura Geller Beauty products on platforms including QVC, LauraGeller.com, Amazon, Ulta.com, Sephora.com, TikTok Shop, and Macy's.com, among others.
The 'Tuscan Sun Eau de Toilette' explores the vibrancy and richness of Italian living, beautifully encapsulating the spirit of la dolce vita, or 'the sweet life.' Upon first spritz, wearers are greeted with bright notes of zesty Italian lemon, immediately evoking a sense of warmth and sunshine. The heart of the fragrance, composed of creamy florals, adds a touch of softness. Finally, it settles into a comforting base of amber and vanilla, reminiscent of a golden hour in Tuscany.
Laura Geller, the brand’s founder and a distinguished makeup artist, expressed her enthusiasm for this fragrance: "For years, people have stopped me to ask what perfume I'm wearing. I finally felt called to create my own fragrance. Tuscan Sun is the scent I've been dreaming about for years, and I'm so excited to finally share it." Geller and her dedicated team invested over a year refining this scent. They took inspiration from Laura's yearly Italian excursions and sought feedback from loyal customers, ensuring the fragrance was as personal as their makeup range.
Geller believes that fragrance taps into a realm of emotions that makeup sometimes can't reach, stating, "I've spent my entire career helping women feel confident in their own skin through makeup. But confidence isn't just about how you look; it's how you feel. I wanted this bright and gorgeous scent to stir up feelings of relaxation and ease—exactly how you'd feel if you were on a Tuscan getaway of your own. It's the perfect finishing touch to help my customers feel their very best."
The bottle of 'Tuscan Sun' is also crafted with Italian inspiration in mind. It features a gold-tone cap designed to echo classic Roman columns, alongside an ergonomically rounded base for comfortable handling. This reflects the brand’s commitment to responding to customer preferences for products that are user-friendly as well as aesthetically pleasing.
Customers can choose from full-size, travel-size options, or a duo set available on the brand's official website, making it easy for fragrance enthusiasts to experience 'Tuscan Sun.' It’s now available for purchase, inviting everyone to embrace the warmth and spirit of Italy.
About Laura Geller Beauty: Launched in 1997 in New York City, Laura Geller Beauty has always aimed to demystify makeup routines and create products that inspire joy in beauty. Pioneering artisan-crafted baked makeup, the brand has built a reputation for exceptional quality, especially in products that flatter and enhance mature skin, featuring women over 40 in its marketing since 2021. You can find Laura Geller Beauty products on platforms including QVC, LauraGeller.com, Amazon, Ulta.com, Sephora.com, TikTok Shop, and Macy's.com, among others.
Topics Consumer Products & Retail）
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