Pepsi® Prebiotic Cola Teams Up with Drybar® to Refresh Your Pre-Party Ritual

Refreshing Your Getting-Ready Ritual with Pepsi and Drybar



Getting ready for a night out has always been a cherished ritual for many, filled with laughter, music, and essential downtimes to unwind. As schedules tighten and free moments become scarce, the significance of these preparations increases tremendously. To celebrate this essence of anticipation and enjoyment, Pepsi® Prebiotic Cola and Drybar® are collaborating this September, offering a refreshing twist to your getting-ready experience.

Complimentary Refreshments Await


Across more than 200 Drybar locations nationwide throughout the month, guests can indulge in a complimentary Pepsi Prebiotic Cola during their appointments, whether they choose the classic Original Cola or the exciting Cherry Vanilla flavor. Beyond just a drink, it's an invitation to pause and savor those few moments of indulgence before a night filled with fun unfolds.

To further enhance this unique experience, Drybar guests will be presented with an exciting opportunity to stock up with 30% off on Pepsi® Prebiotic Cola. This offer is valid on purchases made via Amazon from September 1st through October 31st, using the code PEPSIPREGAME — a perfect addition to your home beverage collection!

Exclusive Offers for New Clients


As part of this collaborative effort, new clients booking a blowout can unlock a special deal: a $30 blowout by entering the same promo code when reserving a time online. This incentive not only encourages taking a moment for oneself but also transforms the ordinary into the extraordinary.

The Power of Unwinding


Pepsi's innovative product, Pepsi Prebiotic Cola, was crafted to reflect the evolving preferences of beverage consumers who seek both taste and functionality. With lower sugar content and the added benefits of functional ingredients, it becomes an ideal companion to the relaxing moments enjoyed during your get-ready time.

"With Pepsi Prebiotic Cola, we aimed to provide another way for people to enjoy their favorite cola, aligning with modern beverage trends," said Sara Garner, Senior Director of Marketing at Pepsi. Collaborating with Drybar amplifies this notion — blowouts have become a pre-event staple, and pairing these with a refreshing cola innovates the getting-ready experience.

Michelle Devore, Chief Marketing Officer at WellBiz Brands, emphasizes the need for self-care, especially as calendars fill up with autumn activities. "A blowout can mark the beginning of an exciting evening or simply serve as a well-deserved treat. Adding a Pepsi Prebiotic Cola to the mix elevates this experience," she shares.

A Ritual Reimagined


During September, the Pepsi Prebiotic Cola and Drybar collaboration invites guests to step into the shops and savor this beautiful moment of preparation. As you enjoy your complimentary cola and receive expert hair services, you'll be part of a wider celebration of self-care and anticipation. The joy in these rituals reminds us of the importance of making time for oneself amid bustling schedules.

Discover how a simple beverage can revive a cherished tradition as Drybar and Pepsi unite to elevate your getting-ready routine.

Social Media Engagement


For updates and to share your experiences, follow @Pepsi and @Drybarshopsus on social media. This collaboration doesn't just enhance personal rituals; it fosters a community around celebration and confidence, reflecting how a well-planned getting-ready session can transform an ordinary evening into something special.

In conclusion, visitors to participating Drybar shops this September will not only enjoy professional services but engage in a refreshing ritual that emphasizes the joy of experiencing little treats — all while sipping a Pepsi Prebiotic Cola—making every moment count before the night ahead.

Don't miss this limited-time offer while supplies last! Visit Drybar and taste the differences that both Pepsi® Prebiotic Cola and Drybar® bring to your hair care routine.

Topics Consumer Products & Retail)

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