#USA #FREE YOURSELF #Jeff Miller #Bennington #Scentbird

Free Yourself Launches on Scentbird

A New Era in Fragrance

Bennington, Vermont - Multi-award-winning fragrance house Free Yourself has officially launched on Scentbird, a leading online fragrance discovery platform. Known for producing clean and emotionally-driven scents, Free Yourself aims to create rituals that merge positive psychology with artisanal perfumery, inviting a sense of presence, possibility, and personal liberation into the lives of its users.

The foundation of Free Yourself lies in the belief that unisex fragrances can act as powerful catalysts for emotional and spiritual growth. This innovative fragrance house was established to craft sensory experiences that foster well-being and mindfulness. Influenced by co-founder Jeff Miller's academic background at the University of Pennsylvania, together with the groundbreaking work of Dr. Martin Seligman in positive psychology, Free Yourself views fragrance as a conduit for flourishing—nurturing the soul, encouraging growth, and inviting self-discovery.

Craftsmanship and Creation

All of Free Yourself's signature scents are meticulously crafted in Grasse, France, a region renowned for its long history of perfumery. Each fragrance captures the primal forces of nature—Air, Eau, Feu, and Terre—transforming these elemental inspirations into elaborate olfactory experiences.

Every fragrance tells a story and is encased in a box that embodies a ritual. At the core of each product is a feature called the Wordblock—a 300-word reflective tool designed to catalyze insight, emotion, and curiosity, ultimately leading to personal reflection and renewal. More than just a unisex fragrance brand, Free Yourself stands as a call to pause, using scent as a medium for reconnection with one's senses, story, and space.

Exciting Community Welcome

“We're thrilled to welcome Free Yourself to the Scentbird platform!” stated Bettina O'Neill, EVP of Business Development & Merchandising at Scentbird. “More than just a fragrance brand, Free Yourself offers a sensory journey rooted in emotional well-being, presence, and personal growth. We can't wait for our community to experience this transformative approach to scent.”

Co-founder Jeff Miller expressed the brand's philosophy: “At the heart of our work is a belief in scent as a transformative force, a positive intervention that blends the science of well-being with the art of perfumery.”

Explore the Signature Elements Collection

Scentbird members can now explore exclusive deluxe samples from Free Yourself's Elements Collection, featuring four diverse scents: Air, Eau, Feu, and Terre. Each fragrance embodies a classical element and its corresponding emotional energy:

• - AIR (Clarity | Awakening | Perspective) encourages freedom from overthinking and self-doubt, with key notes including grapefruit, ginger, vetiver, solar notes, and amber.
• - EAU (Calm | Emotional Flow | Softness) invites users to break free from grief and inner clutter, comprising key notes like grapefruit, petitgrain, blackcurrant, gardenia, and aquatic elements.
• - FEU (Fire) inspires passion and creativity, lifting burdens such as procrastination and burnout, with notes of cinnamon, neroli, cedarwood, leather, and vanilla.
• - TERRE (Earth) grounds the individual while promoting mindfulness and strength, with key notes of saffron, davana, ylang-ylang, woody amber, and opoponax.

Co-founder Todd Thurman added, “Each fragrance is not just a scent; it represents a moment to pause, reconnect, and reflect on what you are ready to release.”

About Free Yourself

Free Yourself was founded by Jeff Miller and Todd Thurman, establishing itself as a fragrance-first wellness brand dedicated to reflection, ritual, and the science of flourishing. Every eau de parfum includes the signature 300-word Wordblock, an invitation for mindful awareness without prescriptive guidelines. To learn more about Free Yourself, visit freeyourself.com and follow @freeyourselfandflourish on Instagram and TikTok.

About Scentbird

Scentbird remains the premier fragrance discovery subscription service, providing access to over 600 designer and niche scents through a personalized monthly plan. For additional information, visit scentbird.com and follow @scentbird across various platforms.

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This unveiling of the Free Yourself brand on Scentbird coincides with an increasing trend in the fragrance industry towards emotional and wellness-focused branding, emphasizing a consumer desire for sensory experiences that resonate on a deeper level. As more individuals seek ways to enhance their daily lives through personal rituals, the relevance of Free Yourself's approach is ever significant.