#Japan #Tokyo #Plant-Based #Starbucks #Matcha

Celebrate the New Year with Starbucks

As the year comes to a close, Starbucks Japan is set to launch an exciting lineup of seasonal treats starting December 26. This year, customers can indulge in two delightful beverages, featuring matcha at its finest: the 'Gyokuro Matcha Frappuccino®' and the 'Gyokuro Matcha Latte', along with a new plant-based option, the 'Honey Ginger Koji Milk Latte'. These products are designed to be perfect for treating yourself or sharing with loved ones during the festive season.

New Seasonal Beverages Featuring Gyokuro Matcha

The festive season is a time for gathering with family and friends, and Starbucks wants you to enjoy every sip of comforting warm beverages. The new offerings exude the remarkable flavors of Gyokuro and the refreshing aroma of matcha. This season, the drinks are crafted to help you unwind amid the hustle and bustle of year-end celebrations, bringing a touch of warmth to your heart.

The Gyokuro Matcha used in these drinks is harvested in early summer while shading the tea leaves from sunlight, leading to the distinct flavors of Gyokuro and matcha. Gyokuro is produced by rolling and drying the leaves, while matcha is finely ground into a powder, resulting in its remarkably rich flavor and vibrant green color. By utilizing Gyokuro, which retains its leaf shape during drying, customers can experience a delicate aroma and a savory depth in every sip. With only about 0.7% of Japan’s annual tea production being Gyokuro, this rarity is developed under the guidance of skilled tea masters.

The Gyokuro Matcha Frappuccino® features a smooth layer of matcha paste, topped with sweet matcha whipped cream, and crunchy matcha feuillantine, creating a delightful play of textures and flavors. Alternatively, the Gyokuro Matcha Latte combines Gyokuro-infused matcha with steamed milk and is finished with soft matcha whipped cream and crunchy feuillantine, offering a refined taste of traditional Japanese tea.

Pricing

• - Gyokuro Matcha Frappuccino® (Tall Size): To Go ¥687 / In-Store ¥700
• - Gyokuro Matcha Latte (Hot, Tall Size): To Go ¥638 / In-Store ¥650

Availability

These seasonal drinks will be available from December 26 at various Starbucks locations nationwide.

Introducing a Heartwarming Plant-Based Option

In addition to matcha beverages, Starbucks is pleased to introduce the Honey Ginger Koji Milk Latte, perfect for sharing tender moments during the holidays. This plant-based milk, made from domestic rice koji, offers a mellow sweetness and rich aroma. When combined with blonde espresso and topped with whipped cream and ginger honey, this latte provides a comforting experience that pairs beautifully with the chill of winter.

Pricing

• - Honey Ginger Koji Milk Latte (Hot): To Go Short ¥599 / Tall ¥638 / In-Store Short ¥610 / Tall ¥650

Availability

This plant-based offering is also available from December 26.

A New Era of Scones

In a sweet twist, Starbucks is reinventing their classic scone for the ultimate flavor experience. Originally introduced to the Japanese market in a triangular shape, Starbucks is returning to its roots with a soft, rounded scone style. Specially crafted for a perfect pairing with coffee or lattes, the new bakery items feature the rich, buttery flavor and pleasant texture beloved by many.

The classic Chocolate Chunk Scone now has two different types of chocolate for a decadent crunch, while the seasonal Matcha & White Chocolate Scone adds a fresh twist. These scones are not only delightful to enjoy in-store, but they also make for ideal gifts or a cozy treat at home.

Pricing

• - Chocolate Chunk Scone: To Go ¥275 / In-Store ¥280
• - Matcha & White Chocolate Scone: To Go ¥285 / In-Store ¥290

Availability

All new scones will be available starting December 26.

Gluten-Free Goodness for All

In line with its commitment to inclusivity, Starbucks introduces its first gluten-free items: Rice Flour Castella and Matcha Rice Flour Castella. With a gentle sweetness, these treats crafted from rice flour are designed to cater to a wide range of dietary preferences and are sure to please everyone from children to the elderly this holiday season.

Pricing

• - Rice Flour Castella / Matcha Rice Flour Castella: To Go ¥970

Availability

Gluten-free options will also be available from December 26.

Kickstart the New Year with A Chance to Win!

In honor of the new product launches, Starbucks is hosting the Lucky New Year Campaign. From December 26 to January 13, customers who place a Mobile Order & Pay entry stand a chance to win one of 10,000 eTickets worth ¥500!

Campaign Period

December 26, 2025 – January 13, 2026

Join the vibrant spirit of the season with Starbucks’ festive offerings that warm your heart and soul. Experience the joy of new flavors and share moments that matter.

For further details, visit the Starbucks website.