#Japan #Skincare #Ginza #Sakura Lotion #LyuVie

LyuVie Revamps Supreme Sakura Lotion

The renowned cosmetic brand LyuVie, launched alongside the eyebrow salon 'mime' in 2006, plans to unveil its updated Supreme Sakura Lotion on February 14, 2026. This beloved product, celebrated for its infusion of cherry blossom extracts, has been a staple since its debut in 2007. With technology and consumer needs evolving over the years, the lotion has undergone various refinements.

Aesthetic Appeal and New Formulation

One of the first things you’ll notice about the Supreme Sakura Lotion is its visually striking bottle, gradient pink resembling the soft hues of cherry blossoms. The formulation has been transformed by blending cherry blossom petals and leaf extracts with natural yeast-derived ingredients and other innovative plant-based components. This revival aims to combat dryness and enhance skin elasticity, offering a moisturizing experience that refreshes and rejuvenates the skin.

Beauty Benefits

The lotion creates a sensation akin to that of a beauty serum while maintaining a lightweight texture that easily absorbs into dry skin. It is also made without parabens or alcohol, catering to sensitive skin types and ensuring that individuals of any gender can appreciate its benefits. The infusion of cherry blossom extracts—an essential part of Japanese culture—aims to make daily skincare routines a more pleasant experience.

Product Details

• - Launch Date: February 14, 2026
• - Price: 5,000 yen (Tax included: 5,250 yen)
• - Volume: 155ml
• - Key Ingredients: Yama-zakura Flower Extract, Somei Yoshino Leaf Extract, Juniper Berry Extract, Natural Yeast-Derived Galactomycetes

Consumers can purchase the lotion from the eyebrow salon 'mime' and LyuVie's online store (https://shop.lyuvie.com/). For product inquiries, customers can contact FLOW, Inc. at Tel: 03-5856-9305.

The Legacy of LyuVie

LyuVie was born out of a desire for high-performance cosmetics that provide an at-home pampering experience. It began by focusing on brow cosmetics used by salon stylists. Witnessing the transformations of customers opting for light makeup or no foundation sparked the need for simple yet effective skincare that nourishes the skin's health. From there, LyuVie developed a skincare line centered around a lotion and squalane oil, designed to be user-friendly and versatile throughout the year.

The Role of Cherry Blossoms in Skincare

The cherry blossom, an integral part of Japanese heritage, has been revered for centuries and used in various aspects of daily life, including teas, sweets, dyes, and traditional medicine. LyuVie’s Sakura Lotion taps into this rich tradition, utilizing extracts from cherry blossoms to enhance the skin's health and appearance.

Recommended Usage

Using the lotion in tandem with the squalane oil can form a moisture-retaining veil on the skin, giving it a glowing, refreshed complexion.

Introducing Supreme Phyto-Essence Oil

Additionally, LyuVie offers the Supreme Phyto-Essence Oil, crafted from first-press olive squalane oil. This rare oil is extracted from olive fruits and is noted for its high penetration ability that hydrates the skin while preventing dryness. With minimal greasiness, it is perfect for those who dislike oily textures.

This multi-functional oil contains squalane, an ingredient naturally found in human sebum, making it safe and stable for all skin types. Beyond facial applications, it can be used on hair, nails, and décolletage for overall moisture retention and revitalization.

• - Main Ingredients: Plant-based Squalane (Olive), Essential Oils (Neroli, Rosewood, Frankincense, Geranium)
• - Price: 12,000 yen (13,200 yen including tax) - 30ml

Overall, LyuVie’s commitment to quality and innovation aims to provide consumers with products that not only enhance beauty but embrace beloved traditions.