#Japan #Tokyo #PARADe #Lifestance EXPO

Lifestance EXPO 2026: Shaping Future Life Choices

PARADE Inc., headed by President Jun Nakagawa, is set to host the Lifestance EXPO 2026 from January 30 to February 1 at KOKUYO's Tokyo Shinagawa Office known as THE CAMPUS. The expo aims to create an engaging platform for individuals to contemplate, discover, and share their unique life philosophies, which contribute to personal lifestyles.

This year’s theme, “Connecting. Stopping. Choosing. The Future,” encourages participants to delve into their values and choices. Attendees can engage in various activities, including talks, workshops, and a market exploring the connection between brands and lifestyle choices.

Talk Sessions: Reflecting on Connections and Choices

The expo will feature insightful talk sessions that dive into various aspects of design, culture, and brand interactions. The inaugural session, “What Does Design Connect Towards 2050?”, will be held on January 30 from 1:30 PM to 2:30 PM, featuring prominent speakers:

• - Kota Hikichi (Creative Director, VISIONs Inc.)
• - Yu Mizuno (Lawyer, City Lights Law Office)
• - Yasuhiro Sasaki (Deputy President, PARADE Inc.)

This session will focus on the role of design in fostering connections and branding, drawing insights from Japan's World Expo. Another session, titled “How to Design Happier Communities?”, scheduled for the same day from 4:00 PM to 5:00 PM, will include:

• - Shinpei Takagi (CEO, NEWPEACE Inc.)
• - Daisuke Sakamoto (Creative Director, Office Camp)
• - Jun Nakagawa (President, PARADE Inc.)

Participants can look forward to profound discussions about rural promotion and visions for a brighter, community-oriented future.

January 31 will provide additional exploration into personal choices with topics like “What Have You Recently Stopped Doing?” and “What Does the Future Hold for Brand-Consumer Connections?”, highlighting reflections and choices through engaging dialogue.

On February 1, thought-provoking topics such as “Is the Common Misconception Really Correct?”, addressing LUSH's decision-making process, and concluding with “How Do We Continue to Be a Good Company?” will wrap up the talks, promoting critical discussions on sustainability and corporate culture.

Interactive Workshops: Dialogue and Reflection

In addition to talk sessions, the expo will feature workshops designed for introspection and group dialogue. Participants can explore themes of connection and the significance of letting go through varied workshops:

• - Philosophical Dialogue with Rei Nagai on what it means to ‘stop’ — an exploration of the meaning and perceptions of cessation.
• - A Tea Ceremony led by Yu Taro Nishi from Nakagawa Masashichi Shoten, focusing on the traditional art of tea as a medium for connection and reflection on culture and identity.
• - Journaling Workshop with Kana Okanoya, assisting participants in exploring inner values and the balance of necessary components in their lives.

Engaging with brand representations, the Market Show will feature an array of brands committed to meaningful living, allowing participants to interact with both legacy and startup companies emphasizing a sustainable lifestyle.

Exhibition Highlights include:

• - Öffen (Shoes)
• - Kimuraya Sohonten (Anpan)
• - SAIBOKU (Pork Production)
• - Nakagawa Masashichi Shoten (Craft Living Goods)

Lifestance EXPO Details

• - Dates: January 30 (1:00 PM - 7:00 PM), January 31 (10:00 AM - 6:00 PM), February 1 (10:00 AM - 4:00 PM)
• - Location: KOKUYO Tokyo Shinagawa Office, 1-8-35 Konan, Minato City, Tokyo
• - Entry Fee: 500 yen
• - Official Site: Lifestance EXPO

In a world favoring individuality, PARADE represents a movement of collaboration among companies focusing on philosophical engagement and practical applications for social good. Exploring concepts through Lifestance EXPO 2026 empowers individuals to challenge the status quo while reflecting on their life choices holistically.