#United States #Chicago #Nutella #Alex Guarnaschelli #Firefighters

Nutella® and Celebrity Chef Alex Guarnaschelli Support Firefighters Through Pancake Breakfast Fundraising

In an inspiring initiative, Nutella® has joined forces with acclaimed chef Alex Guarnaschelli for the second consecutive year to rally support for firefighters throughout the United States. The collaboration, dubbed the "Stacks for Giving Back" program, aims to recognize and assist these critical frontline heroes while indulging communities with a delightful pancake breakfast.

The program encourages community participation, allowing fans to nominate their local fire department for grants that can significantly aid their essential operations. Through the Stacks for Giving Back initiative, local fire departments have the opportunity to apply for funding, and those selected will receive a pancake breakfast kit. This kit is designed to facilitate dedication fundraisers and includes necessary supplies like pancake mix, Nutella, griddle accessories, and gift cards for additional materials.

Noah Szporn, Senior Vice President of Spreads at Ferrero North America, expressed the sentiment behind the program: "There’s no better way to unite communities than through a delicious pancake breakfast while giving back to those who keep us safe." Firefighters dedicate their lives to protecting communities, and this initiative reflects Nutella's endeavor to show appreciation for their service and sacrifices.

Chef Alex Guarnaschelli echoed this sentiment, stating, "This program is very special to me, and I am thrilled to be flipping pancakes with Nutella again this year in honor of our brave first responders. Pancakes are better with Nutella, especially when they are supporting our everyday heroes."

The collaboration is not just focused on delicious pancakes; it also emphasizes the importance of sustaining and empowering volunteer fire services. Nutella is continuing its partnership with the National Volunteer Fire Council (NVFC), a dedicated organization that supports volunteer fire, EMS, and rescue services. As part of this alliance, five deserving volunteer fire departments will be granted $5,000, which can significantly bolster their resources and further their mission.

Steve Hirsch, Chair of the NVFC, commented on the partnership, recognizing firefighters' essential role in communities, especially emphasized by recent events. "We are deeply grateful to partner once again with Nutella, a brand committed to honoring our heroes," he said.

For those wishing to elevate their pancake game, Chef Guarnaschelli has crafted two exclusive recipes: Nutella Cinnamon Cloud Pancakes and Classic Buttermilk Pancakes with Nutella. Both recipes are designed to be simple yet delicious, allowing families to create memorable pancake moments at home.

Moreover, Chicago residents can visit the Nutella Cafe on Michigan Avenue through March 31 to savor the Stacks for Giving Back Pancake Special. All proceeds from this special menu will be directed to the National Volunteer Fire Council, further reinforcing the program’s mission.

Interested participants are encouraged to visit NutellaStacksforGivingBack.com to nominate their local fire department and spread the joy of pancakes. Social media engagement is encouraged as well, with the hashtag #StacksForGivingBack designed to elevate the conversation surrounding community support for firefighters.

Nutella has established itself as a beloved confectionery staple since its inception in 1964, carefully crafting its hazelnut spread with high-quality ingredients that resonate across the globe. Today, the iconic brand operates in around 160 countries, offering an array of snacks that incorporate its signature flavor.

Ferrero, the parent company of Nutella, has a rich history that dates back to 1946, originating in the small Italian town of Alba. It's a family-owned business that has expanded its reach through commitment to quality and community, reaching over 170 countries while employing more than 47,000 individuals.

Ultimately, the Stacks for Giving Back program serves as a heartwarming reminder of the power of community combined with delicious food, all while honoring those who bravely serve and protect us. This exciting initiative promises to create tangible impacts while savoring mouthwatering pancakes with those who dedicate their lives to our safety.