#USA #Stamford #Synchrony #Mastercard #KnitWell Group

Collaboration Between KnitWell Group, Synchrony, and Mastercard

KnitWell Group is taking a bold step in revolutionizing the shopping experience for its customers with a new partnership with Synchrony, a leading consumer financial services provider, and Mastercard. This collaboration aims to bring a range of flexible payment options for shoppers at notable fashion brands including Chico's, WHBM, and Soma.

The primary focus of this partnership is to enhance customer engagement and satisfaction through the introduction of a private label credit card and a dual-branded Mastercard credit card. This means that customers can not only make purchases at their favorite stores but also accumulate rewards for their spending wherever Mastercard is accepted, thereby enhancing the overall shopping experience.

Paul Lazorisak, Senior Vice President of Performance Marketing at KnitWell Group, emphasized that in choosing Synchrony, they were focused on partnering with a company that could boost customer experiences and foster brand loyalty. He noted that Synchrony's advanced analytics capabilities and flexible financing options would support KnitWell in driving repeat purchases and overall sales growth.

With the integrated payment solutions, customers can expect a seamless application process across different channels, ensuring that shopping remains an enjoyable and hassle-free experience. Darrell Owens, Executive Vice President at Synchrony, highlighted that collaboration is key to creating exceptional products that resonate with consumers. He stated that the goal is to enable customers to obtain their desired products while simultaneously assisting KnitWell Group in scaling their operations and expanding their reach.

In addition, Mastercard's involvement is significant as their commitment to empowering consumers with secure and rewarding payment experiences aligns perfectly with the vision put forth by KnitWell and Synchrony. Chiro Aikat, Co-President at Mastercard US, expressed enthusiasm about the partnership, mentioning that the solutions being developed would not only simplify the shopping process for customers but also provide substantial benefits tailored to their preferences.

The forthcoming Synchrony-backed credit card program is projected for launch in September 2025. This initiative underlines KnitWell’s ongoing commitment to innovation and excellence within the retail sector. By integrating cutting-edge financial solutions, they aim to meet the evolving needs of shoppers who cherish both style and convenience.

In a broader context, this partnership signals a shift towards a more customer-focused approach within the retail industry, where brands are increasingly recognizing the importance of tailored financial products that support consumer behavior and preferences.

For more information about the latest initiatives, visit the official websites of KnitWell Group and Synchrony to explore how these developments can enhance your shopping experiences at Chico's, WHBM, and Soma. As the retail landscape continues to evolve, staying informed about advancements in payment options will empower consumers to make the best choices for their purchasing habits.