How Freed-Hardeman University's Financial Planning Program Emphasizes People Over Numbers

Transforming Financial Planning Education: A Focus on People

At Freed-Hardeman University (FHU) in Henderson, Tennessee, something extraordinary is unfolding within the personal financial planning program. Over the past 18 months, interest in this program has surged, resulting in a remarkable tripling of student enrollment, now boasting 34 dedicated students majoring in Personal Financial Planning. This notable growth not only reflects the increasing appeal of the field but also a growing need for skilled financial advisors.

Mackenzie Cottrill, president of the Student Financial Planning Association (FPA) and a junior pursuing a double major in personal financial planning and accounting, shared insights about the diverse range of speakers invited to the program. Cottrill said, “We try to have a variety of speakers, from those who have just taken the CFP® exam to experienced industry veterans like Mr. Hallmark. It gives us different perspectives on what the career really looks like.”

The network of professionals involved in the FHU program enriches the students' educational experience. Chris Hallmark, a senior financial advisor at Wells Fargo, emphasized the relational nature of financial planning during a recent FPA meeting on campus. His message was simple yet powerful: “Personal financial planning is not just about numbers; it’s fundamentally about relationships.”

This philosophy resonates deeply with the program's faculty. Amy Sewell, CFP® and an instructor in the College of Business, pointed out that for many students, personal financial planning represents a way to make a positive impact. “Students see it as a helping profession, where they walk alongside clients, guiding them to be wise stewards and achieving their personal and financial objectives.” Her observations highlight a critical aspect of the program—its focus on developing emotional intelligence in student advisors.

FHU's program stands out due to its accreditation as a CFP Board Registered Program, allowing graduates to pursue the prestigious CFP® designation. This certification serves as a vital stepping stone for aspiring financial planners. As Sewell noted, the faculty includes five instructors holding the CFP® certification, each bringing real-world experience and a commitment to mentorship. This blend of academic rigor and practical experience means that students often engage in multiple internships before graduation, cultivating essential connections that can lead to future employment opportunities.

In addition to internship opportunities, the FPA offers a thriving campus presence where students can learn and network. During one recent session, over 30 students came together to hear Hallmark speak, where he not only discussed his career journey but also imparted crucial advice on emotional intelligence and adapting to clients' varied experiences and backgrounds. “Money is emotional,” Hallmark explained, encouraging students to engage meaningfully with clients by comfortable discussing personal issues that extend beyond mere numbers.

Hallmark reminded future financial advisors that understanding clients often includes addressing their worries about their children, grandchildren, and other family concerns. “We are in the relationship business,” he stated. “The better you can relate to people and communicate effectively, the more successful you'll become.”

During the Q&A segment, Hallmark addressed various topics including the importance of staying informed in the fast-evolving financial landscape. He advised students to strengthen their industry knowledge by subscribing to financial publications such as The Wall Street Journal and engaging with invaluable real-time market data.

As FHU's network grows, so too does the involvement of its alumni and industry partners. Lee Johnson, CPA, CFP®, and managing partner at Southern Capital Advisors, regularly hires FHU alumni within his firm. Meanwhile, Jay Dryden, CFP®, manages a recruitment initiative through an annual seminar aimed at attracting top talent from the program.

The collaboration fosters rich mentorship experiences and provides students with critical insights into the financial planning landscape, as well as avenues for internships and employment after graduation. Michael Prentice, CPA, CFP®, noted, “We equip students with not just the academic knowledge and credentials necessary to succeed, but also the character to make a substantial difference in people’s lives.”

Students at FHU, such as Cottrill, appreciate the alignment between educational goals and personal mission, seeing it as a fulfilling way to serve the community. As the program flourishes, students continue to discover that the essence of successful financial planning transcends numbers and practices; instead, it lies in engaging effectively with individuals and understanding their unique narratives.

Freed-Hardeman University’s mission is to empower students to harness their talents for a higher purpose, blending academic learning, Christian faith, and community service. For more insights into the program and opportunities, visit fhu.edu.