Crum & Forster Celebrates Silver and Bronze Wins at IMCA Awards

Crum & Forster's Major Achievement at the IMCA Showcase Awards

Crum & Forster (C&F) has recently highlighted its commitment to excellence in marketing and communications by winning four prestigious Showcase Awards from the Insurance Marketing & Communications Association (IMCA). The awards, presented during the 68th IMCA Showcase Awards at the Ignite conference held from June 8 to June 10 in Savannah, Georgia, aim to recognize outstanding achievements in insurance marketing. With these accolades, C&F continues to demonstrate its prowess in a competitive industry.

The Marketing and Corporate Communications team at C&F was honored with these awards after competing against numerous submissions, showcasing their creativity, strategic execution, and dedication to achieving significant results in the insurance market. Hallie Harenski, the Senior Vice President of Marketing and Corporate Communications, commented on the significance of this recognition, stating, "This recognition reflects the impact our work is having for CF and across the insurance industry." She further elaborated on how the awards highlight the team’s talent, expertise, and the collaborative efforts that contribute to the company’s success.

Among the four awards received, two silver awards were granted for campaigns in the Advertising and Promotional Campaign and Corporate Communications and Public Relations Campaign categories. These campaigns played a crucial role in strengthening C&F's presence and voice in the industry. Notable projects included the launch of the CF Employer Medical Gap Insurance product and a thought leadership campaign titled "The Once Future CF," authored by Marc Adee, the company’s CEO.

In addition to the silver awards, C&F was also presented with two bronze awards in the In-Person Relationship Building Event and Employee Communications Campaign categories. These awards recognized initiatives such as the 25th Anniversary Celebration of the Accident & Health Division and an Internal AI campaign. The latter was particularly noteworthy for enhancing engagement with C&F's proprietary AI tool throughout the organization, reflecting the company’s vision that insurance thrives on strong relationships and community engagement.

CEO Marc Adee expressed his pride in the accomplishments of the Marketing Communications team, stating, "Earning four IMCA Showcase Awards is a powerful testament to our Marketing Communications team's creativity, craftsmanship, and dedication to telling the CF story." He emphasized that these awards not only celebrate the team's talent but also reinforce the strength of the C&F brand and the meaningful progress that the organization makes daily.

Crum & Forster has been a reputable name in the insurance sector since its founding in 1822, marked as one of the oldest insurance companies in the United States. Today, the firm offers a diverse range of national property, casualty, and accident health insurance products through its admitted and surplus lines insurance companies. With a reported gross written premium of $6.2 billion in 2025, C&F carries an A+ (Superior) rating from AM Best, highlighting its robustness and reliability in the industry.

The continued recognition of Crum & Forster at esteemed events like the IMCA Showcase Awards underlines the firm's commitment to excellence and innovation within the insurance market. As they forge ahead, C&F remains focused on promoting strong connections with clients and stakeholders while driving sustained growth through innovative marketing strategies.

Stay tuned for more updates on Crum & Forster’s journey as it continues to make strides in the insurance domain, connecting with audiences and enhancing brand storytelling through its remarkable initiatives.