#COSRX #Paris #France #K-Beauty #MISS SOHEE

COSRX Takes Center Stage at Paris Haute Couture

In a groundbreaking collaboration, COSRX solidified its presence in the world of high fashion by becoming the official backstage hair sponsor for the London-based couture house MISS SOHEE during the Paris Fashion Week Haute Couture Spring/Summer 2026.

The grand event, held on January 29, 2026, featured coiffures overseen by the acclaimed hair artist Joana Neves, who serves as COSRX's Global Hair Ambassador. Her expertise in K-beauty hair solutions was pivotal in blending impeccable haute couture aesthetics with products designed for performance in the rigorous backstage environment.

MISS SOHEE: A Rising Star

Founded by the visionary designer Sohee Park, MISS SOHEE has gained recognition for its refined craftsmanship and contemporary flair within the couture landscape. The collection presented this season, titled "BREATHING FORMS," embodied a remarkable exploration of sculptural silhouettes that gracefully embraced movement and fluidity. This innovative approach has rapidly established MISS SOHEE as a leading voice in contemporary couture, attracting a celebrity clientele that includes world-renowned figures such as Anya Taylor-Joy, Beyoncé, Zendaya, Bella Hadid, and Florence Pugh.

For this particular showcase, COSRX played a crucial role by providing its high-performance K-beauty hair solutions. This marked a notable first, as it intertwines a K-beauty brand within the haute couture backstage, traditionally dominated by European beauty houses.

A Partnership to Remember

The collaboration was highlighted by the use of COSRX's PEPTIDE-132 Hair Bonding Trio, which was selected by Joana Neves to address the unique aesthetic and functional demands of a couture runway. This trio includes:

• - PEPTIDE-132 Ultra Perfect Hair Bonding Oil Serum: A lightweight bonding serum that refines and finishes looks, imparting flexibility and a stunning sheen, while reinforcing damaged hair areas.
• - PEPTIDE-132 Ultra Perfect Hair Bonding Shampoo: A salon-grade shampoo that gently cleanses and strengthens hair, ensuring a solid foundation for styling.
• - PEPTIDE-132 Ultra Perfect Hair Bonding Treatment: An intensive treatment aimed at enhancing softness, manageability, and resilience, tailored specifically for runway styling.

Joana Neves underscored the importance of integrating K-beauty solutions in high-fashion contexts, stating, "This collaboration not only highlights the versatile nature of K-beauty but also elevates the standards of hair artistry in haute couture settings."

COSRX: A Leader in K-Beauty

Founded in 2013, COSRX has established itself as a pioneering global skincare brand, lauded for its essential-focused approach that emphasizes effective ingredients and concentrated formulas at accessible prices. With a dedicated following worldwide, COSRX has been instrumental in popularizing K-beauty on a global scale, significantly influencing skincare and haircare trends both on social media and in real-life applications.

As the fashion world evolves, COSRX's innovative entry into haute couture signifies a melting pot of beauty cultures, paving the way for greater inclusivity and recognition of K-beauty in elite fashion spaces. This debut at Paris Fashion Week not only illustrates the versatility of COSRX’s haircare line but also solidifies the brand's commitment to excellence in beauty. The energy and excitement surrounding this collaboration anticipates a splendid future for COSRX as it continues to bridge gaps between K-beauty and high fashion.