Sparkle Grooming Co. Expands with Major License Agreement in the Southeast

Sparkle Grooming Co., a rapidly growing franchise in the dog grooming sector, is making waves with the announcement of a groundbreaking 67-license regional development agreement. This landmark deal is set to take place across several key areas, including Maryland, Washington D.C., Northern Virginia, and North Carolina. It marks the largest single regional development deal in the company's history, paving the way for Sparkle to solidify its position in the competitive pet care market.

The visionary behind this expansion is Sanjay Bhatt, a seasoned investor with a comprehensive background in finance and a strong focus on consumer and retail sectors. Bhatt's unique blend of institutional-level financial expertise and hands-on experience in franchising is poised to drive Sparkle’s growth strategy effectively. His enthusiasm for the pet grooming industry stems from both professional insights and personal experiences as a dedicated dog owner.

Joe Aeppli, the COO and Co-Founder of Sparkle Grooming Co., expressed his enthusiasm for this partnership, stating, "This is a defining moment for Sparkle. Sanjay brings an incredibly rare combination of institutional-level financial expertise, hands-on understanding of franchising, and a genuine passion for pets and community." The alignment of Bhatt's experience and Sparkle’s innovative grooming model could greatly enhance the franchise's outreach and operational efficiency.

Sparkle Grooming Co. is renowned for its wellness-oriented grooming model, characterized by modern, transparent salon environments and a membership-based service structure. Bhatt highlights the pain points faced by pet parents today—long wait times, inconsistencies in services provided, and lack of visibility in grooming processes. Sparkle aims to address these challenges through its dependable and wellness-focused approach to pet care, setting itself apart within the industry.

Bhatt added, "Sparkle is elevating grooming by providing beautiful, transparent salons alongside a modern membership model that resolves the problems pet owners face today. I believe Sparkle has all the ingredients to become the category-defining brand in grooming with an exceptional customer experience and a scalable operating playbook."

The rollout of the new salons under this development deal will occur in phases, starting in 2026. Bhatt plans to forge strong partnerships with local operators and provide franchisees with disciplined financial insights and operational support, ensuring consistent and high-quality care for both pets and their owners.

Since its inception in 2024, Sparkle Grooming Co. has aggressively expanded its footprint, awarding a total of 438 licenses across 25 states. With this new partnership, the company aims to continue its upward trajectory, making pet care more accessible and enjoyable for owners across regions. Each new salon is catered to provide welcoming and upscale environments, reinforcing the franchise’s commitment to creating healthier experiences for pets.

For pet owners and potential franchise partners eager to become part of the Sparkle Grooming legacy, the company invites inquiries and engagement through their official website. As Sparkle Grooming Co. embarks on this exciting chapter, the future looks bright for both the franchise and its expanding community of pet-loving customers.

For further information on Sparkle Grooming Co. and franchise opportunities, visit sparkledogcare.com/franchise.