KAYALI Unveils Deliciously Sweet Yum Vanilla Cupcake | 108 In New York City
KAYALI's Sweet Fragrance Experience in NYC
On October 28 and 29, 2026, KAYALI, the acclaimed fragrance brand created by beauty entrepreneur Mona Kattan, unveiled its latest addition to the Yum collection—the Yum Vanilla Cupcake | 108 Eau de Parfum. To celebrate this launch, a two-day immersive event was held at Lavan Chelsea in New York City, where guests were invited to dive into a whimsical world of fragrances and desserts.
At the heart of the celebration was the sweet and nostalgic scent that captures the joy of freshly baked vanilla cupcakes. The event attracted a vibrant crowd of beauty editors, social media influencers, and fragrance aficionados. Day one featured 179 beauty insiders, while day two welcomed 602 fragrance lovers eager to experience the delightful new fragrance.
The celebration was more than just an unveiling; it was an interactive journey. Guests participated in engaging activities, such as:
- - Meet and Greets: Attendees had the unique opportunity to meet KAYALI's founder, Mona Kattan, who shared her inspiration behind the fragrance.
- - Cupcake Decorating: At the Sprinkle Atelier, guests got creative by decorating cupcakes to match the playful spirit of Yum Vanilla Cupcake.
- - Special Beverages: Attendees enjoyed complimentary drinks inspired by the scent, enhancing their immersive experience.
- - Custom Postcards: Guests could send personalized postcards to loved ones, celebrating the joy of the occasion.
- - Fragrance Layering Bar: A curated bar allowed guests to explore and experiment with different KAYALI scents, helping them find their perfect fragrance combination.
Among the notable attendees were KAYALI Campaign Stars like Paul Fino, Emily LulaMay, and Daim Algow, who brought vibrant energy to the event and connected with fans and followers.
The Yum Vanilla Cupcake | 108 is not just a scent; it’s an olfactory journey inspired by Mona Kattan's childhood memories of birthday celebrations and cake blowing rituals. Said to encapsulate a deliciously sweet experience, this new fragrance promises to be a delightful addition to any fragrance collection.
Global Launch and Special Editions
Yum Vanilla Cupcake | 108 will officially launch globally on October 30, 2026, available online at KAYALI.com and in physical stores at Sephora and select retailers across 30 countries. In celebration of the festive season, a limited-edition 50ml sprinkle bottle will be introduced, adorned with playful sprinkle details that add a touch of whimsy to the signature KAYALI bottle.
Pricing and Availability
The fragrance is available in multiple sizes at various price points: 100ml for $150, 50ml for $105, a 10ml Deluxe Miniature for $32, a 10ml Travel Spray for $29, and a 1.5ml sample priced at $4. Customers can enjoy these options at Sephora USA and selected Sephora locations at Kohl's.
About KAYALI
Founded in 2018 by fragrance enthusiast Mona Kattan, KAYALI embodies a modern approach to the art of fragrance inspired by rich Middle Eastern traditions. The name 'KAYALI,' meaning 'my imagination' in Arabic, reflects the brand's commitment to a unique scent experience where layering fragrances is a ritual. Mona collaborates with world-renowned perfumers to create memorable, long-lasting scents that are cruelty-free and crafted with the finest ingredients.
KAYALI has garnered an impressive following on social media, exceeding 7 million combined followers, thanks in part to Mona's dedication to the fragrance community and her appearances in prominent publications such as Vogue and WWD.
For the latest updates on KAYALI and its products, be sure to follow them on Instagram and TikTok.
Topics Consumer Products & Retail）
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