Exciting Popup Store for Pierrot Magical Girl Series Opens Soon in Shinjuku!

Pierrot Magical Girl Series Popup Store - An Enchanting Experience!

Join us for a magical experience at the Pierrot Magical Girl Series Popup Store - Tokimeki Photo Studio, launching at the Shinjuku Marui Annex from June 6 to June 21, 2026. This exciting event will showcase beloved heroines from the popular magical girl series, with exclusive merchandise curated by renowned prop stylist Ayumi Endo. The store's vibrant visual displays will feature newly created artwork from Studio Pierrot, bringing fans closer to their favorite characters.

In addition to the fantastic merchandise, attendees can also look forward to new products related to the latest series installment, “Magical Sisters Luluttolilly”. Shoppers will find photo card items inspired by the show as well as adorable plush dolls featuring characters Uguisu, Azuki, and Meeter. Moreover, visitors will be eligible for a special raffle event with chances to win original exclusive prizes!

Event Information

- Location: 2nd Floor Event Space, Shinjuku Marui Annex, 3-1-26 Shinjuku, Tokyo
- Dates: June 6 (Saturday) - June 21 (Sunday), 2026
- Hours:

- Weekdays: 11:00 AM to 8:00 PM
- Saturdays & Sundays: 10:30 AM to 8:00 PM (last day until 7:00 PM)
Please note that hours are subject to change based on the venue's operation.

Merchandise Highlights

Fans will be thrilled to discover a range of merchandise inspired by the magical girl series. The stunning space designed by Ayumi Endo will host:

- Exclusive goods featuring artwork of the magical girl series heroines.
- New products, including photocard items and plush dolls.

To ensure that as many fans as possible can enjoy the event, purchase limits will be enforced:

- Each customer may buy up to 20 random items per transaction.
- For general items, a limit of 3 per item type will apply.

Special Raffle Event

Every purchase of 3,000 JPY (including tax) allows attendees to participate in a lottery to win unique prizes. Customers presenting an Epos Card will get an additional lottery chance.
Prizes available until stock lasts!*

Prize Categories:

- A Prize: A5 Acrylic Panel
- B Prize: Complete Set of L Size Bromide Photos (7 types)
- C Prize: Randomly distributed L Size Bromide Photos (1 of 7 types)

Admission Information

Anticipating a large turnout on June 6, attendees should be prepared for a shuffle entry system to manage crowd flow. Details regarding this system can be found on the event's special website.
Entry tickets will be distributed at the queue near the Koshu Kaido side of the venue between 10:00 AM to 10:10 AM, allowing entry at randomized times.

From June 7 onwards, guests can simply visit the 2nd-floor event space of Shinjuku Marui Annex directly. There may be restrictions or entry tickets if the crowd is especially high, so stay updated via the event's social media.

Purchase Benefits

Purchases made from either the popup store or the “I Admire Magical Girls” popup store, when exceeding 1,500 JPY, will qualify for a gift of a set of 2 L size bromide photos. Customers need to present receipts from either store when making their qualifying purchase.

Online Store

For those unable to attend in person, items will also be available through the A-on STORE from June 11 to June 29, 2026. Each order of 3,000 JPY (tax included) will receive a random L Size bromide photo as a bonus.

About the Pierrot Magical Girl Series

The Pierrot Magical Girl Series has captivated audiences since its inception, beginning with the iconic “Magical Angel Creamy Mami” in 1983. The series has evolved over the years, introducing multiple shows while continuing to engage fans old and new through merchandise and promos.

For more exciting updates about this popup event and series, follow the official websites and social media accounts linked below. Don’t miss this chance to immerse yourself in the world of magical girls!