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SNIDEL x PUMA Collaboration Collection

On November 12, 2023, the beloved women’s fashion brand SNIDEL is set to release an exciting collaborative collection with the globally recognized sports brand PUMA. This limited-edition line will be available on the official SNIDEL online store as well as through EC department stores like USAGI ONLINE and the MASH STORE app. This partnership combines SNIDEL’s elegant aesthetics with PUMA’s sporty functionality, resulting in a collection that is both trendy and practical.

Featured Items

1. PUMA Short Down Jacket

• - Description: This short down jacket made from waffle-textured material offers both a soft look and reliable warmth. It features a high stand collar for added insulation and a drawstring hem for customizable volume. The PUMA logo on the chest serves as a stylish accent.
• - Colors: Black Houndstooth, Light Blue
• - Size: S
• - Price: ¥22,000 (tax included)

2. PUMA Layered Cut T-Shirt

• - Description: This layering cut t-shirt comes with a built-in bra top that gracefully fits the body's curves. The wide neckline emphasizes the décolletage, enhancing feminine charm. It's designed with excellent stretch for comfort.
• - Colors: White, Gray, Light Pink, Light Blue
• - Size: S
• - Price: ¥8,800 (tax included)

3. PUMA Square Micro Grip Bag

• - Description: This micro bag, reimagined by SNIDEL, features a sophisticated finish in a matte leather-like material. With vintage-style hardware and a functional design that includes an adjustable shoulder strap, it balances elegance with practicality. It offers ample storage for daily essentials.
• - Colors: Chocolate Brown, Seaglass Blue
• - Size: F
• - Price: ¥9,350 (tax included)

4. PUMA Sweat Mini Dress

• - Description: This comfortable mini dress is crafted from thick, brushed sweat fabric that provides warmth. With a half-zip and stand collar, it offers a polished look while the oversized fit ensures a relaxed feel, serving well as both a dress or a pullover when paired with denim.
• - Colors: White, Dark Gray, Light Blue
• - Size: S
• - Price: ¥9,900 (tax included)

5. PUMA Eco-Fur Jacket

• - Description: Made from light and warm eco-fur, this jacket features a cute, fluffy presence. The zipper has a PUMA cat hardware for easy fastening, and it can be styled with the collar up for a chic look. Embroidered sporty details add flair while lending a balanced volume to the silhouette.
• - Colors: White, Light Blue
• - Size: S
• - Price: ¥18,700 (tax included)

6. PUMA SPEEDCAT GO Sneakers

• - Description: This special colorway of the iconic SPEEDCAT GO sneakers showcases a lightweight mesh upper with stylish cutouts. The refined silhouette is beautifully showcased in seaglass blue and brown tones. The shoe laces come in both solid and striped patterns, allowing for personal style adjustments.
• - Colors: Brown, Light Blue
• - Size: 22.5-25.0 cm
• - Price: ¥13,200 (tax included)

Availability and Launch Details

This collection will officially launch on November 12, 2023, with availability at all SNIDEL locations nationwide and online at the SNIDEL official site, USAGI ONLINE, and through the MASH STORE app starting at 12:00 PM (noon) JST.

About SNIDEL and PUMA

PUMA, established in 1948 in Herzogenaurach, Germany, is renowned for its innovative designs and functional sportswear loved by athletes across various disciplines. It blends sport and fashion, making waves in street style collaborations.

SNIDEL debuted on April 9, 2005, embracing the concept of blending street and formal fashion. It is celebrated for its attention to details and flattering silhouettes, offering unique styles for women passionate about fashion. With a growing number of stores across Japan and internationally, SNIDEL continues to solidify its position as a global brand.

Stay tuned for more updates on this thrilling collection launch!