#Japan #Tokyo #Rakuten #Rakuma #Reuse Select

Rakuten's Innovative Trial Sales Initiative

Rakuten Group, a prominent player in the e-commerce landscape, is set to launch a groundbreaking trial sales initiative on December 22, 2025. This initiative involves the establishment of an official reuse store called 'Reuse Select by Rakuten Rakuma' within its online shopping platform, Rakuten Ichiba. The move is aimed at expanding sales opportunities for sellers on the Rakuten Rakuma app, a popular flea market application, thereby enhancing customer reach and experience.

Expanding Opportunities for Sellers

On December 22nd, select sellers using the Rakuten Rakuma platform will have the opportunity to apply for listing their products on Rakuten Ichiba via a dedicated application page. This feature is designed specifically for individual users who meet certain criteria established by Rakuten. The products that are listed will be carefully curated, ensuring that only quality items are selected for the trial sales phase. This initiative effectively opens new avenues for Rakuma sellers, allowing them to access a larger pool of potential customers.

The initiative addresses a common concern among users regarding the safety and reliability of peer-to-peer transactions. By adopting the established mechanisms of Rakuten Ichiba, such as purchase experience and customer support, Rakuten aims to alleviate apprehensions that sellers and buyers may have during their transactions. Moreover, a special inspection service, known as 'Rakuma Strong Authentication,' will also be available for specific items, providing sellers with additional confidence in the quality of their products.

Seamless Transaction Experience

Products selected for sale on 'Reuse Select by Rakuten Rakuma' will be listed concurrently on Rakuten Rakuma, providing a seamless experience for both sellers and buyers. The sales process will mimic the existing procedures used by Rakuten Rakuma, where items can be shipped through convenience stores or post offices. This ensures that both parties can engage in transactions while keeping personal address information private.

Upon delivery of the purchased items, Rakuten Rakuma will take responsibility for confirming receipt and providing transaction evaluations on behalf of the buyers, thereby ensuring a shopping experience similar to what users would expect from standard purchases on Rakuten Ichiba. The initial categories for the products will encompass Entertainment & Hobbies, Ladies, and Men's items.

Goals and Future Aspirations

Through this trial sales initiative on Rakuten Ichiba, Rakuten Rakuma aims to deliver new sales opportunities for its sellers, while offering comparable policies for returns and compensations to those found with standard Ichiba vendors. Additionally, the introduction of the 'Rakuma Strong Authentication' service signifies a commitment to quality assurance and safe transactions, allowing all users to engage in the flea market experience with confidence.

Rakuten Rakuma continues to strive for innovation, enhancing the e-commerce landscape through transactions involving individuals and businesses alike. Their ongoing efforts focus on developing a new EC platform that prioritizes convenience and high-value services for users.

Overview of Initiatives

• - Launch of Reuse Select by Rakuten Rakuma: A new platform for trial sales featuring curated products from Rakuten Rakuma sellers.
• - Trial Sales Start Date: December 22, 2025
• - Product Categories: Entertainment & Hobbies, Ladies, Men
• - Target Products: Items that meet criteria set by Rakuten Rakuma
• - Dedicated URL for More Information: Rakuten Ichiba Information

Thus, as the leading Japanese flea market application, Rakuten Rakuma continues to enhance its services while contributing to the creation of a circular economy.

About Rakuten Rakuma

Founded in July 2012, Rakuten Rakuma is the result of the merger between 'Fril', Japan's first flea market app, and Rakuten's earlier platform, 'Rakuma', in February 2018. Its mission is to create a thriving EC ecosystem that facilitates product circulation, enhancing participation opportunities for individuals and fostering the realization of a sustainable society.