Exciting Immersive Experience on Fuji TV: XR Center Game Space Stuns Viewers
The Buzz Around XR Center Game Space on Fuji TV
The latest episode of Fuji TV’s popular show, "Ariyoshi-kun no Shoujiki Sanpo," aired on January 17, 2026, and featured the sensational "XR Center Game Space" operated by Japan XR Center, a company headquartered in Nakano, Tokyo. This episode had audiences glued to their screens as the notable comedian Hiroyuki Ariyoshi and his co-stars experienced immersive attractions, causing them to react with genuine surprise and excitement.
Featured Attractions
In the episode, participants donned vibration suits and VR goggles as they battled through the spine-tingling experience of "ZOMBIE STORM." The combination of visual effects and tactile feedback created what some described as a "pain-free yet scary" realism. Viewers were treated to moments where even the typically calm Ariyoshi and companions shouted in thrill during their adventures, showcasing the potential of modern entertainment technology.
Why is XR Center Game Space Gaining Attention?
The XR Center Game Space is more than just an ordinary arcade; it is a pioneering venue that shifts entertainment from a "watching" experience to an interactive "doing" experience. The open-style XR format enables players to engage freely while working collaboratively in a thrilling, shared environment. This shift in how games can be experienced is drawing significant media attention.
CEO Taiga Kobayashi and project manager Masaru Kojima were on hand as hosts, guiding participants through various exhilarating features:
- - Overwhelming Immersion: The captivating visuals coupled with the suits provided a robust sense of shock without being overly terrifying.
- - The Joy of Cooperative Play: Thrilling sensations come from teamwork, encouraging players to lean on each other and navigate challenges collectively.
- - Becoming the Hero: With intuitive controls, anyone can feel like the protagonist of a blockbuster movie.
Missed the Episode? Watch it on TVer!
If you missed the live airing, don't fret! The exhilarating battle scenes from the show are available for free viewing on TVer for a limited time. Users took to social media expressing their intrigue, saying things like "I've never seen someone scream like that!" and "This is what a next-generation playground looks like!" Check it out here.
Experience it for Yourself at Nakano and Fukuoka!
Viewers expressed their eagerness to try it out for themselves after watching the show. Japan XR Center currently operates both the Nakano Broadway store and the flagship Fukuoka store, which opened in December 2025.
- - Nakano Broadway Store: Nestled in a haven for subculture enthusiasts, this spot offers a secretive experience of state-of-the-art technology.
- - Fukuoka Store: Conveniently located at Canal City Hakata, it allows visitors to dive into an extraordinary escape while shopping or catching a movie.
For Media and Companies Considering XR Attractions
Japan XR Center has leveraged its award-winning technology, recognized at the 2025 XR Kaigi Award for best consumer product, to assist in introducing XR attractions into commercial facilities or events. If you are looking to transform vacant spaces into thrilling experiences, we are here to help.
Store Information
- - XR Center Game Space (Nakano Broadway)
Access: 5-minute walk from JR Nakano Station North Exit
Phone: 03-5860-0010
- - XR Center Game Space (Fukuoka Store)
Access: 10-minute walk from JR Hakata Station
Phone: 092-402-7155
Official Website & Reservation
For inquiries from members of the press, please contact:
Japan XR Center PR Team
E-mail: [email protected]
Interviews or experience reporting endeavors are welcomed.
About Japan XR Center
Japan XR Center operates in Japan, India, and San Francisco with the mission to "promote XR implementation at best value." We specialize in developing XR games, attractions, and training content. Our technology was recognized at the prestigious XR Kaigi 2025 event, where we won the best consumer product award.
Founded: May 22, 2023
Headquarters: 2-46-1 Honcho, Nakano, Tokyo, 164-0012
Company Website
Stay tuned for latest updates about our permanent store, XR Center Game Space, through our official LINE account and social media channels:
Topics Entertainment & Media）
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