#USA #New York #Preferabli #Libation Labs #Cuvée

Preferabli Acquires Libation Labs

In a strategic move to revolutionize the experience for wine enthusiasts, Preferabli, the premier AI-driven platform for product discovery in the food, wine, and spirits sectors, has announced its acquisition of Napa-based Libation Labs, Inc. The integration of Libation Labs into Preferabli is set to enhance consumer engagement through personalized recommendations and experiences that reflect the unique preferences of individuals.

Expanding Horizons with Libation Labs

Libation Labs is known for its innovative mobile application, Cuvée, which offers users exclusive access to unique experiences within Napa Valley. From wine tastings to luxury hotel stays, and even hot air balloon rides, Cuvée has become synonymous with curated adventures in one of the world’s most renowned wine regions. The acquisition brings in co-founders Andrew Allison and Daniele Delgrosso to Preferabli's leadership, ensuring that their expertise in consumer loyalty and experiential offerings enhances the overall framework of Preferabli.

Pam Dillon, co-founder and CEO of Preferabli, expressed enthusiasm about the integration, stating, “Our vision is to create a world driven by individual choices. With machine intelligence paired with personal touch, we are laying the groundwork to provide truly personalized experiences.” She also highlighted that the collaborative efforts between the two companies will establish a global platform for winery and distillery experiences, all originating from the vibrant region of Napa Valley.

Utilizing Advanced Technology for Personalization

The acquisition is not just about consumer experiences; it's also about utilizing Preferabli's sophisticated algorithms, which analyze hundreds of characteristics associated with different wines, spirits, and foods. This technology promises to tailor unique journeys for consumers, not just in Napa Valley but across the globe.

Andrew Sussman, co-founder and CTO of Preferabli, remarked on the potential synergy: “The Libation Labs team has an impressive track record in creating experiences that truly resonate with consumers while benefiting local businesses. By leveraging our proprietary algorithms, we aim to amplify the development of a personalized travel and hospitality discovery experience.”

This commitment to personalization will extend into the design and functionality of their new integrated mobile application, which is set to combine the existing features of both Preferabli and Cuvée into a singular, user-friendly platform.

Content and Community Engagement

Looking ahead, Preferabli aims to develop a rich content base to support this integrated platform. Andrew Allison, the Chief Growth Officer, stated, “We are not only focusing on the technology; we’re also committed to building a vibrant community around it. By crafting a dynamic social media strategy and providing engaging content, we can drive loyalty among users who are seeking authentic and personalized experiences.”

Daniele Delgrosso, the Chief Experience Officer, emphasized the importance of crafting unique experiences in the competitive wine industry landscape, highlighting that Preferabli's software will play a pivotal role in helping wineries and distilleries capture consumer interest effectively.

About Preferabli and Libation Labs

Preferabli is the leading AI-driven B2B2C product discovery and recommendation software in the wine, spirits, and food industries, boasting a comprehensive database that supports millions of products with meticulous detail. Operated by experts including the largest collective of Masters of Wine and Master Sommeliers, the platform is now available in over 100 countries.

Libation Labs, with its Cuvée app, was developed as part of Stanford’s StartX program and focuses on strengthening direct-to-consumer relationships within the wine sector. With millions of views across social media platforms, their curated content captures the spirit of Napa Valley’s offerings.

As the journey unfolds with this acquisition, Preferabli is poised to set new standards in personalized consumer experiences in the wine and spirits industry.