Betrend Supports Development of the Official App for Japan Classic Hotels Association

Betrend Inc., headquartered in Shinagawa, Tokyo, has played a pivotal role in assisting the Japan Classic Hotels Association with the development of their official app, set to launch on June 17, 2026. This app aims to enrich customer experiences by integrating traditional hotel heritage with modern technology.

Background of the Initiative

The Japan Classic Hotels Association focuses on promoting hotels built during the Meiji, Taisho, and early Showa eras, preserving the unique charm and historical significance of these establishments. Historically, the association has relied on a paper "Classic Hotel Passport" to connect with fans and promote its offerings. However, recognizing the shift toward digitalization in contemporary lifestyles, the association decided it was time to adapt this cultural staple into a digital format to further enhance customer engagement.

Betrend's smart CRM platform is central to this initiative, facilitating seamless access to information from the member hotels while maintaining the emotional value of documenting travel experiences. By utilizing this platform, the app provides a consolidated approach to managing and distributing information about the history and latest updates from each hotel. This blend of tradition and modern technology represents a novel form of hospitality that caters to both loyal patrons and new customers.

Key Features of the Official App

Classic Hotel Passport

Within the app, guests can collect stamps for each stay at any of the nine member hotels. Upon accumulating stamps from all properties, users receive a coupon worth ¥18,000 for discounts on future stays.

Coupons

Users can view a comprehensive list of earned coupons, including new registration bonuses and point exchange offers, making it easy to take advantage of promotional opportunities.

Hotel Search

The app allows for rapid searches of member hotels through keyword input or GPS functionality, enabling users to find the nearest accommodations swiftly. Each listing provides detailed information for easy access.

Notifications

The app will send push notifications about events hosted by partner hotels and limited-time campaigns, ensuring users stay informed about essential happenings.

Future Prospects

Betrend envisions continued expansions of their CRM capabilities, striving to enhance efficiency in member management within the hospitality sector. Their ongoing work aims to further integrate online and offline customer experiences effectively.

About the Japan Classic Hotels Association

Established in November 2017, the Japan Classic Hotels Association comprises nine esteemed hotels dedicated to preserving Western hotel culture in Japan since the Meiji Restoration. Their collaboration aims to create promotional strategies that appeal to both nostalgic clients and younger generations seeking authentic experiences, as well as attract international visitors.

Member Hotels Include:

- Nikko Kanaya Hotel (Established 1873, Tochigi)
- Fujiya Hotel (Established 1878, Kanagawa)
- Manpei Hotel (Established 1894, Nagano)
- Nara Hotel (Established 1909, Nara)
- Tokyo Station Hotel (Established 1915, Tokyo)
- Hotel New Grand (Established 1927, Kanagawa)
- Gamagori Classic Hotel (Opened 1934, Aichi)
- Unzen Kanko Hotel (Established 1935, Nagasaki)
- Kawana Hotel (Opened 1936, Shizuoka)

About Betrend Inc.

Founded in 2000, Betrend Inc. has created the smart CRM platform that enables companies to manage customer interactions seamlessly across multiple contact points. With a strong emphasis on data security and privacy management, Betrend has tailored its solutions primarily for the retail and service industries. Their commitment to adapting marketing strategies keeps them at the forefront of the evolving landscape in customer relations.

To learn more, you can visit their official website or check out the service introduction videos on YouTube.