#Japan #Tokyo #Harajuku Event #KiSS Brand #Auto Light Primer

Celebrate the Revitalization of KiSS in Harajuku

From August 22 to August 23, 2026, KiSS, a renowned makeup brand under Isehan Co., Ltd., will host a special pop-up event titled "Now Glowing in Harajuku" at WITH HARAJUKU. This event marks the imminent revitalization of the KiSS brand, slated for a complete refresh in the fall of 2026. Attendees will get an exclusive first look at the new product, the KiSS Auto Light Multi CC Primer, and two days of exciting activities designed to enhance the brand’s new vibrant image.

The centerpiece of this event will be the unique experience zone inspired by the CC Primer’s glowing transparency. It's designed to help guests understand and experience the illuminating effects of the new product firsthand. The pop-up event promises interactive content, including side-by-side comparisons with twin models showcasing the product's radiance, as well as photo opportunities and chance-to-win prizes that attendees won’t want to miss.

What to Expect at the Event

Hands-On Trials

At the heart of the event, we have a touch-up space where visitors can try the KiSS Auto Light Multi CC Primer. This shimmering area allows attendees to explore their own beauty in the mirror while applying the primer, witnessing its luminous glow and corrective effects against dullness. Additionally, a special photo spot captures the essence of luminous clarity with lighting designed to replicate the primer’s glowing effect.

A Unique Comparison Experience

The event also features a unique showcase called "Now Glowing, Comparison in Progress", where twin models will demonstrate the transformative powers of the primer live. Participants can see the stunning differences between makeup with and without the CC Primer, highlighting its light-reflecting qualities, natural transparency, and refreshed appearance that leaves skin looking brighter and more radiant.

Stamp Rally and Giveaways!

As part of the festivities, a stamp rally invites attendees to visit various stations throughout the venue. Guests who collect the special "Glow Completed" stamps will receive sample pouches of the CC Primer! Moreover, those who share their experience on social media using the hashtag #NowGlowingHarajuku enter a draw for a chance to win a selection of KiSS's latest products, including the new primer.

Event Details

Dates: August 22 (Saturday) from 11:00 AM to 7:00 PM and August 23 (Sunday) from 11:00 AM to 6:00 PM
Location: WITH HARAJUKU 1F, 1 Chome-14-30 Jingumae, Shibuya City, Tokyo 150-0001
Admission: Free
Access: 1-minute walk from Harajuku Station East Exit and 1-minute walk from Meiji-Jingu-mae Station Exit 2.

Join us in this glowing celebration of beauty as we unveil a new era for the KiSS brand with the Auto Light Multi CC Primer. Experience firsthand how to achieve that sought-after luminous glow and the ease of achieving stunning results!

Product Information

The KiSS Auto Light Multi CC Primer is available in two shades and is priced at ¥2,000 (tax included: ¥2,200). It promises to provide all-day coverage against dullness while giving the skin a brilliantly radiant glow.

Additionally, the KiSS Auto Light Setting Powder, priced at ¥2,300 (tax included: ¥2,530), offers lasting wear and a beautifully polished look with its light-reflective powder blend. Both products will be available for advance purchase on August 24, 2026, before a full launch on September 25, 2026.