#Japan #Tokyo #Facial Recognition #DXYZ #FreeiD

DXYZ's Innovative 'FreeiD' at the 84th Waseda-Keio Basketball Game

In a groundbreaking move, DXYZ Corporation, headquartered in Shinjuku, Tokyo, offered a trial of its facial recognition ID platform, 'FreeiD', during the 84th Waseda-Keio basketball game held on June 27, 2026, at the National Yoyogi Stadium. This initiative aimed to streamline the entry and payment process for attendees, particularly targeting the alumni of the Keio University Basketball Club.

Revolutionizing Entry and Payment

DXYZ introduced two key services: 'FreeiD Reserve' for entry and 'FreeiD Pay' for payments. This technology allows participants to gain access and make purchases without the hassle of carrying tickets or wallets. Alumni and their families, approximately 150 individuals, were among the first to experience this seamless integration of facial recognition technology into a sporting event.

Traditionally, events of this scale faced challenges, such as long queues at ticket verification and cash transactions for merchandise. With 'FreeiD', participants are greeted with a personalized and efficient means of entry and payment, allowing them to focus solely on enjoying the game.

Background of 'FreeiD' Implementation

The Waseda-Keio basketball rivalry has a rich history and annually draws large crowds. This year marked the 84th encounter, further underscoring the need for improved operational efficiency to enhance the attendee experience. By implementing 'FreeiD', DXYZ aimed to address pressing concerns regarding congestion and cashless payments, ultimately encouraging attendees to immerse themselves fully in the game.

The trial deployment of 'FreeiD' focuses exclusively on the alumni of the Keio Basketball Club, providing a one-stop solution for both entry and payment services. This marks the first time that 'FreeiD' technology has been used in student sports, paving the way for future expansions.

Future of Facial Recognition in Sports

Looking ahead, DXYZ plans to analyze the outcomes of this pilot program, considering extending 'FreeiD' access to all attendees, as well as branching out into other student sporting events. The anticipation surrounds how this technology will ultimately transform the sporting landscape by simplifying entry processes and enabling cashless transactions.

Overview of the Events

For more details on the event, please visit the official websites of the Keio Basketball Club and the Waseda University Basketball Club.

Detailed Services Offered

1. Facial Recognition Entry 'FreeiD Reserve'
Registrants need to upload their photographs to the 'FreeiD' app prior to the event. When arriving at the venue, they can complete entry in approximately 0.2 seconds by simply facing the facial recognition gate, eliminating the need for ticket validation or QR code scanning.

2. Facial Recognition Payment 'FreeiD Pay'
Attendees can make purchases without needing to retrieve their wallets or smartphones. By registering their credit card information in advance, they can pay simply by using their faces.

About 'FreeiD'

The 'FreeiD' platform integrates all forms of identification—keys, wallets, and ID cards—into one facial recognition system. This innovative solution allows users to engage in a myriad of activities without the burden of physical identification. DXYZ envisions a future where everyday life—working, living, and enjoying leisure activities—can seamlessly occur through facial recognition, transforming urban spaces into inclusive environments.

With initiatives like the 'FreeiD Mansion' tailored for residential apartments, this technology aims to provide a keyless living experience in shared spaces with facial recognition at access points, elevators, and private units. As of June 2026, 'FreeiD' has been implemented in 423 buildings across Japan, setting a new standard for how technology can enhance daily life and connection to community.

DXYZ Corporation Overview
CEO: Seiji Nakanishi
Headquarters: 41st Floor, Shinjuku Island Tower, 6-5-1 Nishi Shinjuku, Tokyo, Japan
Business Areas: Facial Recognition ID Platform, Digital Transformation Support, System Development

To learn more about 'FreeiD', visit DXYZ Website or FreeiD Website.