#USA #Plano #Toys For Tots #fundraising #RKD Group

Toys for Tots Deepens Collaboration with RKD Group

Toys for Tots, the renowned charitable program administered by the U.S. Marine Corps Reserve, is taking a significant step forward by expanding its partnership with RKD Group. This collaboration aims to optimize the fundraising landscape for the organization, which has been known for providing gifts to less fortunate children during the holiday season since 1947.

In the announcement made on January 7, 2026, RKD Group has been appointed as the fundraising agency of record for Toys for Tots. This expanded partnership marks a transition into a comprehensive, full-program engagement, designed to bring a modern approach to its funding initiatives. Tim Kersten, CEO of RKD Group, expressed his enthusiasm, stating, "For decades, Toys for Tots has been a trusted organization bringing smiles to millions of children during the holiday season. We’re honored to strengthen our collaboration and support the organization with a fully integrated fundraising program."

The newly structured partnership will employ advanced analytics and audience segmentation to execute integrated, omnichannel campaigns. This approach aims to not only modernize Toys for Tots’ fundraising capabilities but also to enhance donor and supporter relationships. Such strategies will help increase engagement, improve the supporter experience, and drive sustainable growth.

Colonel Ted Silvester, USMC (Retired) and Vice President of Marketing Development of the Marine Toys for Tots Foundation, emphasized the importance of RKD Group’s tailored strategies. He mentioned, "We appreciate how RKD Group tailors its strategies to different audiences while maintaining the integrity of donor relationships and elevating the supporter experience. Their combination of data-driven insights, creativity, and mission-focused storytelling gives us confidence as we expand our partnership to serve more children and families in need."

RKD Group has established itself as a leader in assisting nonprofit organizations by enhancing their fundraising strategies. Their methodology combines data intelligence with innovative creativity, significantly contributing to sustainable revenue growth for clients.

A Legacy of Giving

Since its inception, Toys for Tots has delivered joy and hope to over 314 million children across the nation, embodying the spirit of generosity and community during the holiday season. As RKD Group steps in as a key partner, the initiative will not only focus on holiday giving but also aim to foster continuous support for children and families throughout the year.

Bringing together RKD Group's expertise and Toys for Tots’ enduring mission, the partnership is poised to reinvent how fundraising is approached in the nonprofit sector. As they roll out new initiatives, both organizations remain committed to ensuring every child feels cherished and supported, not only during festive seasons but year-round.

Through compelling storytelling and data-informed strategies, this collaboration intends to reach broader audiences and nurture more donors, securing a future where every child experiences the joys of receiving gifts and the love of a caring community.

For more information about their efforts, visit Toys for Tots and RKD Group.