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Connecticut Unveils Perks & Recreation™: A New Rewards Structure

In a bid to enhance local pride and community engagement, the Connecticut Office of Statewide Marketing & Tourism has announced the launch of Perks & Recreation™, a groundbreaking rewards platform. This innovative initiative allows residents and visitors to explore the rich offerings of Connecticut while earning points that can be exchanged for exclusive rewards.

Explore and Reward Yourself

Perks & Recreation™ is designed to create an interactive experience that transforms how individuals connect with their state. Users can visit ctperks.com to join this free program, which encourages exploration through a fun points system. Participants can engage in various activities that not only celebrate local attractions but also contribute to their personal connection with Connecticut.

Participants can tackle monthly 'Rec Lists,' which are curated suggestions encouraging users to explore a diverse range of activities—from checking out their favorite local beach or museum to divulging the hidden gems of their hometown. Each completed action earns points, fostering ongoing engagement with opportunities updated regularly to maintain participant interest.

Engaging Content and Community Connection

Besides the online platform, the experience extends further through the official Perks & Recreation™ podcast, hosted by Amanda Elgie. This podcast offers interesting stories about Connecticut’s various destinations and features local voices, enhancing the community narrative while simultaneously rewarding listeners with points for engaging with the content. The initiative seeks to create a space where residents and visitors alike not only reside in Connecticut but genuinely experience its unique culture and offerings.

Morgan Nyerick, the Creative Director at the Connecticut Office of Statewide Marketing & Tourism, expressed enthusiasm about the program’s potential. “We wanted to create a way for residents to not just live in Connecticut, but to truly experience everything our state has to offer. Perks & Recreation is about celebrating that local pride. Whether you're visiting a favorite hiking trail or discovering a new local eatery, you earn points that connect you more deeply to our community.”

Exclusive Rewards Await

The points earned through the Perks & Recreation™ platform can be redeemed for an array of enjoyable rewards. Participants can select items such as Connecticut-branded merchandise or experiences that are not available to the general public. Some of the attractions participants could look forward to include:

• - A personal tour of Connecticut's government with Governor Ned Lamont.
• - An exclusive dining experience with James Beard Award-winning chef David Standridge.
• - Behind-the-scenes access to events at Mohegan Sun.
• - A hands-on driving experience at Lime Rock Park.
• - Artisan cheese tours at Arethusa Farm.

These experiences allow participants to dive deeper into the heart of Connecticut, promoting a richer understanding of the local history and artistry.

How to Join

Joining the Perks & Recreation™ program is straightforward and welcoming. Users can simply visit ctperks.com to sign up and begin their adventure. By engaging with the prompts on the monthly Rec List, posting on social media, or accessing educational content about the state, users can quickly ramp up their point total and work toward earning exciting rewards.

The program aims not only to be accessible but also to forge a lasting relationship between Connecticut’s residents and their environment. By blending digital interaction with real-world exploration, Perks & Recreation™ encourages curiosity, creativity, and a profound sense of place.

In conclusion, Perks & Recreation™ is more than a rewards program; it's a celebration of Connecticut culture and an invitation to cherish and explore everything the state has to offer. Whether you are a long-time resident or just visiting, it's a chance to see Connecticut in a whole new light while earning rewards and creating lasting memories.