#USA #San Diego #Sales Leadership #Just Enough Wines #Josh Allard

Just Enough Wines Appoints Josh Allard

In the rapidly evolving landscape of the beverage industry, Just Enough Wines, a premium canned wine brand, has made a significant strategic move by appointing Josh Allard as its new Vice President of Sales. This appointment comes at a time when the company is poised for substantial growth, and Allard’s extensive background in sales within the alcohol beverage sector is expected to accelerate its momentum.

Josh Allard brings over 15 years of experience in the alcohol beverage market to his new role. His previous positions include key sales director roles at companies like Cruz Blanca, 689 Cellars, Constellation Beverage, and Ballast Point. Notably, Allard played an integral role in guiding both Cruz Blanca and Ballast Point through significant acquisitions, solidifying his reputation as a leader capable of driving growth in competitive environments.

Leadership Philosophy and Goals

Jessica Cox, CEO of Just Enough Wines, commented on Allard's appointment, stating, "Allard brings a wealth of experience and a proven track record of scaling sales operations in the alcohol beverage sector. As we enter our next phase of growth, his leadership will be instrumental in deepening retail relationships and accelerating our presence across key markets."

In his new role, Allard will oversee the national sales team and collaborate closely with marketing and operations to ensure that sales efforts are optimized and aligned with the company's strategic objectives. His leadership is expected to further the company’s mission to make high-quality wine more accessible and conveniently packaged.

"I’m thrilled to join Just Enough Wines at such an exciting time," Allard said. "The brand resonates strongly with modern consumers, and I’m eager to help scale our reach and introduce our premium single-serve wines to new markets." This enthusiasm reflects a commitment to not only enhancing sales but also fostering a culture of innovation and sustainability within the company.

Company Growth Perspective

Just Enough Wines has experienced remarkable growth over the past couple of years, achieving the distinction of selling over 100,000 cases annually. A testament to its growing reputation includes partnerships with high-profile brands such as United Airlines, Target, MGM Resorts, and Aimbridge Hospitality. As the company looks forward to 2025, it remains focused on expanding its reach in the premium canned wine space, underpinned by Allard’s sales leadership.

The strategic infusion of talent exemplifies Just Enough Wines' dedication to investing in its future, aiming to not only maintain but enhance its position as a leader in premium canned wines. The company is committed to producing sustainable, portion-controlled wines that cater to the modern consumer, characterized by stylish can designs and quality wine sourced from California’s Central Coast.

In summary, Josh Allard's appointment marks a pivotal moment for Just Enough Wines as it aims to redefine the wine experience for a new generation of consumers. With his expertise in shaping sales strategies, the company is set to embark on a path of enhanced growth and market presence, cementing its place as a trailblazer in the contemporary beverage landscape.

About Just Enough Wines

Just Enough Wines is a leading female-owned premium canned wine brand, committed to making quality wine easily accessible. With its vintage and appellation-specific wines crafted in sustainable packaging, the brand is geared towards appealing to the lifestyles of today's consumers, ensuring that high-quality wine can be enjoyed anywhere, at any time.

Media Contact

Kaitlyn Lo
Co-Founder and COO
Just Enough Wines
Email
Taylor Foxman
609-432-2237

For those interested in further narratives within the beverage arena, Just Enough Wines represents a profound shift toward sustainability and consumer-centric product offerings.