Exotic Automation Completes Rebranding of Bond Fluidaire and West Michigan Rubber

Exotic Automation's Bold Move: Rebranding Bond Fluidaire and West Michigan Rubber

Exotic Automation, a leading distributor for Parker Hannifin, has recently announced the completion of its rebranding initiative involving its subsidiaries, Bond Fluidaire and West Michigan Rubber. Acquired in 2022 and 2025 respectively, these companies have undergone significant transformations to enhance their market presence and service delivery.

A New Identity in the Automation Sector

The rebranding to Exotic Automation represents an important step in the evolution of both Bond Fluidaire and West Michigan Rubber, aligning their identities with the parent company. Steve Orlando, the President of Exotic Automation, highlighted that this rebranding not only signifies a new name but also encompasses substantial investments made in expanding their offerings.

Expansion and Innovation at Bond Fluidaire

Since becoming part of Exotic Automation, Bond Fluidaire has experienced impressive growth. The company has broadened its product portfolio and geographical reach. A new facility in Kalamazoo has been established, offering customers immediate access to custom hose assemblies alongside a range of pneumatic and hydraulic components available on-site. The company has also remodeled its two locations in Grand Rapids to provide an enhanced shopping experience, with a wider selection of inventory and live product demonstrations.

Additionally, Bond Fluidaire has become a supplier for key brands like SKF, DESTACO, Enerpac, Ace Controls, and Perma, further enriching its product offerings for customers. This expanded collaboration emphasizes Exotic Automation's commitment to providing comprehensive solutions tailored to customer needs.

The Revitalization of West Michigan Rubber

West Michigan Rubber, acquired in 2025, has also seen transformative changes post-acquisition. The store has undergone significant renovations that prioritize an extensive variety of in-stock products and advanced capabilities in fluid power. This revitalization has allowed West Michigan Rubber to heighten customer service levels significantly, establishing itself as a go-to destination for pneumatic, hydraulic, compressed air, and engineered systems.

Orlando notes, "The reinvigoration of both Bond Fluidaire and West Michigan Rubber has laid the groundwork for greater accomplishments in the future. We've created a stronger framework that positions us to surpass customer expectations and expedite growth as we embrace the Exotic brand."

Looking Ahead while Honoring Tradition

With this new identity firmly in place, all future communications from Bond Fluidaire and West Michigan Rubber will proceed under the Exotic Automation banner. Nevertheless, the existing contact details for customers and suppliers will remain unchanged to ensure a smooth transition.

To learn more about the exciting developments under the Exotic Automation name, customers and partners are encouraged to visit www.exoticautomation.com.

About Exotic Automation

Founded in 1963, Exotic Automation has evolved into a prominent provider of motion control solutions while establishing retail locations across Michigan and Indiana. Its extensive product lineup encompasses custom hoses and fittings, pneumatic and hydraulic components, filtration, lubrication systems, engineered power units, and compressed air equipment. The rebranding of Bond Fluidaire and West Michigan Rubber not only enhances customer engagement but also symbolizes the ongoing commitment of Exotic Automation to leading in the automation industry.