Tsumura and Kusuriya
2025-10-30 05:01:53

Exciting Collaboration Between Tsumura's Candy Series and Popular Anime 'Kusuriya no Hitorigoto'

Tsumura's Delicious Candy Series Collaboration with Kusuriya no Hitorigoto



Tsumura & Co., headquartered in Minato Ward, Tokyo, is launching an exciting collaboration between its "Delicious Wakan Plus Throat Candy" series and the popular anime "Kusuriya no Hitorigoto". This unique marketing initiative will allow fans to engage in a special campaign with exclusive prizes, including original acrylic stands, QUO cards, and posters, available through a lucky draw for 1,500 participants.

Campaign Overview


To participate, customers need to purchase qualifying products and upload a picture of their receipt through a dedicated campaign site to enter the draw. The collaboration aims to enhance community engagement while promoting the importance of health through traditional Japanese herbal ingredients used in Tsumura's candy products.

Eligible Products


  • - Tsumura's Delicious Wakan Plus Throat Candy
  • - Tsumura's Delicious Wakan Plus Takameru Throat Candy

Note: Only products purchased at physical retail locations are eligible; online purchases will not qualify.

Campaign Duration


  • - Start Date: November 4, 2025, at 10:00 AM
  • - End Date: December 31, 2025, at 5:00 PM

How to Enter


Visitors can navigate to the campaign's special site where they will fill out their information and upload a photo of their purchase receipt to be eligible for the draw.

Prizes


Winners can look forward to:
  • - Prize A: Diorama Acrylic Stands for 200 winners (eligible with the purchase of two items)
  • - Prize B: QUO Card worth 300 yen for 300 winners (eligible with the purchase of two items)
  • - Prize C: Original posters for 1,000 winners (eligible with the purchase of one item)

Additionally, everyone who submits their entry will receive a random original smartphone wallpaper (three designs available).

Announcement of Winners


The winners will be notified through prize shipments, scheduled to begin in late January 2026. Tsumura looks forward to enthusiastically engaging with fans during this unique collaboration!

Inquiry for the Campaign


For any questions regarding this campaign, feel free to contact the collaboration campaign office:
Phone: 0120-69-2002 (Available 10:00 AM to 5:00 PM, excluding Saturdays, Sundays, and holidays)
Campaign Duration: November 4, 2025, to January 30, 2026.

About the Delicious Wakan Plus Throat Candy Series


The “Delicious Wakan Plus Throat Candy” is a product of Tsumura’s commitment to health and wellness, infused with traditional herbal materials to support overall well-being. Developed in partnership with Kasugai Seika Co., a renowned confectionery manufacturer, the candy combines essential Wakan ingredients to cater to health-conscious consumers looking for relief from throat discomfort due to dryness or seasonal changes.

Ingredients Highlight


  • - Kikyou (Balloon Flower): Recognized as one of the Seven Herbs of Autumn in Japan, this root has long been revered in traditional medicine.
  • - Licorice: Known for its sweetness, this is a staple herb that has been treasured for centuries.
  • - Korean Ginseng: Used in the Takameru variety, this ingredient is valued for its vitality-enhancing properties.
  • - Brown Sugar: A signature element in Tsumura's candy formulas, incorporating varieties from multiple islands in Okinawa to achieve an irresistible flavor.

Product Information


  • - Product Name: Delicious Wakan Plus Throat Candy
  • - Type: Candy
  • - Ingredients: Malt syrup, sugar, brown sugar, licorice extract, kikyou extract, caramel color, fragrance, emulsifier (contains soy)
  • - Manufacturer: Kasugai Seika Co.
  • - Distributor: Tsumura & Co.
  • - Net Content: 49g (including packaging)
  • - Suggested Retail Price: 260 yen (tax excluded)

  • - Product Name: Delicious Wakan Plus Takameru Throat Candy
  • - Type: Candy
  • - Ingredients: Malt syrup, sugar, brown sugar, ohtaneninjin extract, caramel color, fragrance, emulsifier (contains soy)
  • - Manufacturer: Kasugai Seika Co.
  • - Distributor: Tsumura & Co.
  • - Net Content: 53g (including packaging)
  • - Suggested Retail Price: 260 yen (tax excluded)

This collaboration celebrates the rich heritage of Japanese herbal remedies while also connecting with modern consumers through an engaging and innovative campaign. Join Tsumura in discovering the blend of tradition and contemporary wellness with their unique products!




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Topics Consumer Products & Retail)

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