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Armitron's Heartfelt Tribute to Holocaust Survivors

In an inspiring gesture of remembrance and support, Armitron, the renowned watch brand known for its legacy and commitment to excellence, has launched its 50th anniversary celebrations with a significant charitable contribution to help Holocaust survivors. This initiative aligns with Holocaust Awareness Month, marking a poignant moment in the brand’s history and honoring the personal journey of its founder, Eugen Gluck, a Holocaust survivor himself.

Armitron's Generous Contribution

This year, Armitron has partnered with The Blue Card, a non-profit organization dedicated to providing direct financial assistance to Holocaust survivors throughout the United States. Founded in Germany in 1934 and re-established in America in 1939, The Blue Card has played a pivotal role in ensuring that many Holocaust survivors, often facing financial hardships, can access essential services such as food, healthcare, and mental health support.

To symbolize their solidarity, Armitron will donate 50 beautiful timepieces to The Blue Card, serving not only as a gesture of kindness but also as a striking reminder of the resilience portrayed by Holocaust survivors. According to Bobbie Weichselbaum, CEO of E. Gluck Corporation, this year is not just about reflecting on past accomplishments; it’s about embodying the values of compassion and community that have shaped the brand since its inception.

A Personal Legacy

Eugen Gluck’s story is one of unimaginable loss and remarkable perseverance. Born in Romania, he faced the devastating effects of World War II before seeking refuge in the United States in 1948, accompanied by his wife, Jean. Their love story began in Antwerp, Belgium, and their shared journey through adversity helped build the foundation of Armitron, a brand that strives to uplift and empower its community.

“My father's vision was always about giving back and supporting those in need,” remarked Weichselbaum. “Partnering with The Blue Card serves as a beautiful means to honor his legacy—one that has always resonated with creating brighter futures for individuals and families.”

Masha Pearl, Executive Director of The Blue Card, echoed the sentiments of the Gluck family, highlighting the significance of this partnership. “Eugen Gluck represents an emblem of the human spirit’s resilience in the face of loss. It is partnerships like this that help ensure survivors maintain their dignity and secure their well-being,” she stated, emphasizing the importance of financial support for basic human needs.

Continuing the Mission of Kindness

This charitable donation kicks off what will be a year of meaningful contributions from Armitron, with plans for 12 separate partnerships throughout 2025. Each month will focus on a distinctive cause, aimed at addressing various social issues such as sustainability and women's empowerment. In total, Armitron plans to donate up to 600 watches to organizations dedicated to creating positive change.

This initiative is part of Armitron's broader commitment to echoing its core values, ensuring that each act of charity resonates with the spirit of kindness and community service that Eugen Gluck forged into the company’s ethos nearly fifty years ago.

To discover more about Armitron and its heartfelt partnership with The Blue Card, visit their official website or reach out to the BPM-PR Firm.

About Armitron

Since 1975, Armitron has been synonymous with quality timepieces, dedicated to providing high-style watches that embody individuality at price points accessible to all. The company operates under the E. Gluck Corporation, which also supports fashion brands such as Anne Klein and Steve Madden, solidifying its position as a leader in watch manufacturing.

About The Blue Card

The Blue Card is committed to ensuring the well-being of Holocaust survivors in the U.S., working tirelessly to provide the support needed to help them live with dignity in their later years. Their mission encompasses not only the provision of financial aid but also advocating for the healthcare and mental health services essential for experiencing quality of life.