Support Local Agriculture with JA Group's Campaigns this Fall

This October and November, the JA Group is launching initiatives to promote local agriculture through the "JA Group National Consumption of Domestic Products Month" campaign. From October 1 to the end of November, customers can conveniently purchase domestic agricultural and livestock products without any shipping fees via the JA Town online store.

With a focus on the National Consumption of Domestic Products Day on October 16, JA Group strategically aims to encourage the selection and purchasing of domestically-produced items during this two-month period. Customers can choose from an extensive selection of over 8,700 products, including seasonal fruits and well-regarded domestic beef brands, all while enjoying the benefit of waived shipping costs.

The Ja Town platform, operated by the National Federation of Agricultural Cooperative Associations (JA Zen-Noh), serves as a direct-to-consumer online market specializing in fresh produce. The overarching theme of JA Town is "Let’s Live Deliciously in Japan!", which highlights the importance of enjoying and supporting local food products.

In addition to the National Consumption Campaign, JA Town is also holding a Winter Gift Campaign from October 1 to December 11. During this period, members who make purchases of over 10,000 yen will have a chance to enter a lottery to win one of 3,000 coupons worth 1,000 yen, usable on the JA Town platform. This initiative not only encourages early holiday shopping but also reinforces the commitment to local agricultural practices.

The Concept of National Consumption of Domestic Products

The JA Group advocates for a philosophy known as "National Consumption of Domestic Products," which emphasizes the importance of consuming food produced within the country. This initiative aligns with the United Nations-designated World Food Day, and October 16 is set as National Consumption of Domestic Products Day. The campaigns running during this period aim to encourage continuous purchases of domestic products by providing consumers with incentives that reduce their financial burden.

Campaign Details: Support Local Agriculture Campaign

1. Duration: October 1 to the end of November 2025.
2. Details: Customers can purchase over 8,700 agricultural and livestock products without bearing any shipping costs.
- Shipping costs will be covered by the JA Group.
- Please note that the campaign may end earlier than scheduled if product thresholds are reached.
3. More Info: Find details here.

Winter Gift Campaign Details

1. Duration: October 1 to December 11, 2025.
2. Details: Members making purchases of over 10,000 yen will enter a lottery for a chance to win one of 3,000 coupons worth 1,000 yen for future purchases.
3. More Info: Learn more about the campaign here.

About JA Town

JA Town is a pioneering online marketplace operated by the National Federation of Agricultural Cooperative Associations, designed to supply customers with fresh, high-quality agricultural products directly from producers across Japan. The site emphasizes sustainability and promotes a rich culinary lifestyle by connecting consumers with seasonal produce and unique local specialties. The mascot for JA Town is "Jae-ta," a character that symbolizes the values of freshness and quality that the platform stands for.

To stay updated on the latest offers and seasonal produce from around the country, check out the official JA Town X account here.