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BRP Celebrates Groundbreaking Achievements at Red Dot Awards 2025

BRP Inc., a renowned leader in the motorized sports products industry, has made headlines by becoming the first Canadian company to be honored as the Red Dot Design Team of the Year 2025. This spectacular recognition highlights BRP's commitment to innovative design and excellence. Alongside this prestigious title, BRP's remarkable Can-Am line-up received an additional five awards during the Red Dot ceremony, including the coveted Best of the Best award for its groundbreaking electric motorcycle, the Can-Am Pulse.

The Red Dot Design Award is globally recognized as one of the most prestigious design competitions, showcasing the best in product design, communication design, and design concepts. The celebration in Essen, Germany, where BRP’s design and innovation team officially accepted these awards, marked a significant milestone in the company's journey which has spanned over 80 years of excellence and creativity.

The Award-Winning Designs

Among the awarded products was the Can-Am Pulse, which received the Best of the Best accolade for its outstanding design. The Can-Am Pulse showcases a bold and compact form, characterized by sculpted shapes and innovative details that prioritize accessibility and user-friendliness. Its design aims to inspire confidence in riders, offering both visual appeal and functional benefits. This motorcycle redefines urban mobility, merging enjoyment with a strong visual identity.

In addition to the Pulse, BRP proudly celebrated recognition for the Can-Am Origin, Can-Am Canyon Redrock, Can-Am Maverick R Max, and Can-Am Outlander XT 1000R. Each of these vehicles embodies BRP’s bold and functional design philosophy, aimed at transforming the driving experience on both roads and trails.

Can-Am Origin

The Can-Am Origin draws inspiration from motocross, featuring a powerful design echoing the majestic snowy owl. This electric motorcycle effortlessly transitions from city streets to rugged trails, merging strength and minimalistic precision in its contour. The Origin promises not just an aesthetic experience but also remarkable control and performance, showcasing how design can enhance functionality without compromising on rugged individualism.

Can-Am Canyon Redrock

Designed for adventurous spirits, the Can-Am Canyon Redrock introduces a new language of style to three-wheeled adventures. Its slim posture and elevated ground clearance reflect confidence and capability from the first glance. With its integrated features, including 21 LinQ attachment points and an adjustable windscreen, the Canyon is engineered for comfort and control, adjusting beautifully to various terrains.

Can-Am Maverick R Max

Setting the bar for group adventures, the Can-Am Maverick R Max prioritizes optimal ergonomics and passenger comfort, featuring space for four passengers without sacrificing agility. Its powerful and muscular design, combined with thoughtful interior elements, makes it an exhilarating ride, reinforcing that fun can be shared with friends while maintaining performance and aesthetic appeal.

Can-Am Outlander XT 1000R

Rounding out the award-winners, the Can-Am Outlander XT 1000R displays a striking lion-inspired front design, projecting a formidable presence in the realm of utility ATVs. Each design element works harmoniously, balancing advanced functionality with aesthetic daringness. Effortlessly merging robust features with elegance, it ensures a powerful and comfortable experience for all who venture out.

Looking Ahead

With these accolades, BRP has now accumulated an impressive total of 200 international design awards, including 61 Red Dot awards, showcasing its relentless pursuit of excellence. Denys Lapointe, BRP's Chief of Design, emphasizes that these accolades reflect the team’s commitment to pushing the boundaries of creativity and innovation.

As the world continues to embrace electric mobility, BRP remains at the forefront of innovation, crafting bold and exciting products that do not just enhance the experience of riding but transform it. The exclusive Red Dot Design exhibition in Essen will offer visitors an insight into BRP's exceptional design process and its commitment to user-centered innovation over the next six weeks, making this an unmissable event for enthusiasts and innovators alike. With a dedicated workforce of approximately 16,500 individuals, BRP's legacy continues, inspiring adventures across varied terrains and standing as a testament to innovation in motorized sports.

For more information, visit BRP's website and witness the future of adventurous mobility.