The Challenge of DX in Printing Companies: Strategies for Future Growth

In the ever-evolving landscape of business, digital transformation (DX) has become imperative for companies aiming to keep pace with changing market demands. Kousoku Offset, a printing company based in Osaka, is a prime example of how embracing technology can lead to innovative solutions. On October 30, 2025, this company will present at the Osaka Chamber of Commerce's seminar titled "Transforming Your Company's Future through DX: Practical and Experiential Seminar for Small Businesses." The event aims to showcase strategies that small businesses can adopt to thrive in the digital age.

Kousoku Offset: Pioneering Change

Founded in 1986, Kousoku Offset has a rich history rooted in publishing and creating promotional materials for local government entities. With a transformative spirit, the company has consistently evolved its services, shifting from traditional print to digital solutions. The 2024 KANSAI DX AWARD Gold Prize awarded to Kousoku Offset is a testament to its role as an innovator in the industry.

At the upcoming seminar, Kousoku Offset's management will discuss a key project: the logistics DX service known as Hako-Boya. This service has been tailored to meet the needs of inbound tourism, aiming to enhance regional revitalization efforts by blending digital and analog approaches.

The Hako-Boya Initiative

Hako-Boya serves as a logistics solution specifically designed for inbound travelers. With a focus on enhancing the travel experience and facilitating goods delivery, this service bridges the gap between visitors and local businesses. During the seminar, participants will have the opportunity to experience Hako-Boya firsthand, illustrating how it has been developed to support local economies in the tourism sector.

One of the standout features of Hako-Boya is its emphasis on collaboration and partnerships. Kousoku Offset is actively seeking agents to further expand this initiative and strengthen the outreach of local businesses, making them more accessible to tourists. Attendees are encouraged to network by exchanging business cards and discussing potential collaborations in the service experience session.

Seminar Details

The seminar, set to take place from 14:00 to 17:00 at the Osaka Chamber of Commerce, is free to attend. It represents a unique opportunity for small business owners and stakeholders to learn about practical DX strategies tailored for their operations. Participants will receive insights into the importance of digital services in the modern marketplace and how these can significantly impact growth and sustainability.

A Commitment to Regional Development

Kousoku Offset has not only introduced digital solutions but also committed to expanding Japan’s tourism demand and contributing to regional revitalization. This initiative aligns with national goals to bolster the country's economic landscape through tourism.

For those interested in the seminar or Hako-Boya services, Kousoku Offset invites you to visit their official website here. The seminar promises to deliver valuable knowledge, insights, and opportunities.

Company Overview

Kousoku Offset has made significant strides since its inception. Here’s a brief timeline of its milestones:

- 1986: Established with investment from the Mainichi Shimbun and its affiliates.
- 2014: Launched 'Osaka Bob,' the official character of the Osaka Tourism Board, which now has a substantial social media following.
- 2018: Rebranded its free magazine to 'MAIDO,' contributing to the promotion of local tourism spots.
- 2021: Kicked off the integrated service HAKO-BU.net, introducing digital solutions for international customers.
- 2024: Gained recognition as a PR supplier for the Osaka-Kansai Expo and won the KANSAI DX AWARD Gold Prize.

As Kousoku Offset continues to innovate, its impact on the printing industry and local tourism proves that with the right strategies and technology, businesses can thrive in the digital era.

For more information about Kousoku Offset, visit their official site at here. Please note that unsolicited sales through platforms like PRTimes will not be entertained.