#Japan #Tokyo #Onward #Father's Day #Gift Studio

Understanding Father's Day Gifting Trends

As Father's Day approaches in 2025, the marketing group of Onward Kashiyama Co., Ltd. along with Yamato Co., Ltd. conducted a nation-wide survey involving 880 participants. This extensive research aimed to dive into people's sentiments and concerns regarding Father's Day gifts.

Key Findings

The results highlighted an interesting trend: while most respondents wish to express gratitude on Father's Day, a significant 44.2% admit they are uncertain about what to gift. Additionally, 38.9% noted that their gifts tend to resemble the previous years'. Hence, while the intention to give is present, many face challenges in choosing suitable gifts.

Traditional gift options dominate the market, with popular choices being alcoholic beverages, fashion items, and sweets. Notably, the majority of respondents indicated a preference for gifts that strike a balance between daily usability and a touch of specialness.

Popular Gifts: What’s Hot?

According to the survey, out of 530 individuals who have gifted in the past, the most common gift was alcohol (47.4%), followed by fashion-related items (39.8%) and food or sweets (31.9%). This further emphasizes the inclination towards gifts that are not only practical but also carry a hint of luxury or novelty.

Budget Considerations

When it comes to budget, the most frequent range chosen by respondents falls between 3,000 yen and 4,999 yen (34.2%). Other popular brackets include 5,000 yen to 6,999 yen (18.1%) and 1,000 yen to 2,999 yen (14.9%). This trend showcases a significant emphasis on cost-effective options that allow for heartfelt expressions of gratitude without overspending.

Navigating Gift Selection

The survey posed the question about any challenges faced during gift selection. Remarkably, 44.2% expressed confusion over what would truly be appreciated, while 38.9% were concerned about repeating previous gifts. This indicates a need for more innovative solutions that cater to the giver's intent while being mindful of the recipient's preferences.

Shopping Methods

Looking at how gifts are purchased, 37.2% of respondents typically opt for shopping malls, followed closely by department stores (35.5%) and online stores (23.8%). This data reveals a dual preference for both in-person shopping experience and the convenience of online platforms. As consumer behavior evolves, there will be increasing demand for gifting options that can be seamlessly explored both physically and digitally.

Exploring New Gifting Options

In response to the demand for more tailored gift experiences, options like catalog gifts are gaining traction. This style not only alleviates the burden of selection for the givers but also allows recipients the joy of choosing something that resonates with them personally.

As part of catering to these evolving preferences, the ‘Antina Gift Studio’ offers a variety of catalogs that ensure both the giver and receiver can share in the joy of gifting. Their selections encompass a plethora of categories, from gourmet delights to trendy fashion items, all curated with care and quality in mind.

Recommendations for Father's Day Gifts

One popular offering is the Father’s Day Limited Edition Catalog Gift featuring curated premium items at around 3,080 yen (including tax). This comprehensive catalog includes selected gourmet products, everyday essentials, and unique items that reflect both taste and value.

The 'Wines of the World Catalog Gift' is another fantastic option, priced at 4,400 yen (including tax), which features a selection of beverages spanning domestic and international fine wines and spirits to cater to diverse palates.

With the approach of Father’s Day, this research emphasizes not only the desire to give but also the collective challenges faced in choosing the right gifts. This insight will no doubt continue to inspire both givers and companies to innovate in this cherished tradition.