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Vivun and G2 Launch State of AI for Sales Tools 2025 Report

In a significant advancement for the sales profession, Vivun in collaboration with G2 has unveiled the State of AI for Sales Tools 2025 report. This comprehensive study leverages insights from over 100 sales professionals spanning various industries and geographical locations, offering a detailed analysis of how artificial intelligence (AI) is revolutionizing sales workflows and redefining the seller's role in the modern marketplace.

Key Findings

The findings of the report paint a picture of an industry undergoing rapid transformation:

• - AI Adoption: An impressive 73% of sales representatives have integrated AI into their daily operations, showcasing the technology's growing acceptance and reliance.
• - Efficiency Gains: Sales professionals report saving 2-3 hours per day through the automation of routine tasks such as research, meeting documentation, and follow-up processes. This efficiency not only enhances productivity but also allows sales teams to focus on strategic initiatives.
• - Future Expectations: Looking ahead, a remarkable 84% of respondents anticipate increasing their utilization of AI over the next year, suggesting that AI will become a cornerstone of modern sales strategies.
• - ROI on Investment: Companies embracing AI technology have recorded a phenomenal return on investment, with figures ranging from 200-300% within just six months of implementation.

AI as a Partner, Not a Threat

According to Matt Darrow, CEO of Vivun, the research underscores a pivotal shift in perception: “Sales teams are embracing AI as a true partner, not a threat.” He emphasizes that the integration of AI is not merely about enhancing efficiency; it’s also about reshaping the nature of sales engagements. The report indicates that while many organizations are utilizing AI primarily to support top-of-funnel activities such as lead generation, the real opportunity lies in deploying AI throughout the entire sales cycle—long after initial contact has been made.

Challenges Intertwined with AI Integration

Despite the overwhelmingly positive sentiment towards AI, the study also identifies notable challenges. Sales professionals express concerns regarding trust in AI outputs, as they often feel the need to verify the information generated. Additionally, there is a demand for tighter integration with customer relationship management (CRM) systems, as well as calls for consolidated platforms to mitigate tool fatigue resulting from the proliferation of various sales technologies.

To address these challenges, Vivun has developed Ava, the world’s first AI Sales Teammate. Ava is designed to anticipate the needs of sales teams, sharing the responsibility for tasks and ultimately helping representatives close deals more efficiently.

The Role of Next-Generation Research

The State of AI for Sales Tools 2025 report utilizes G2’s innovative AI-driven market research methodology, which includes conversational AI interviews with users to gather insights quickly. Godard Abel, CEO of G2, notes that “just as AI is transforming sales, it’s also evolving the way companies gather and act on market intelligence.” He highlights that this new approach makes research processes faster, smarter, and more actionable than ever before.

Upcoming Webinar

In conjunction with the report release, Vivun will host a webinar featuring insights from CMO Jarod Greene and G2 Research Analyst Blue Bowen. The webinar will delve deeper into the report findings, offering guidance for sales leaders on leveraging AI to shape their strategies and prepare for an accelerating adoption curve in the year ahead.

For those interested in a comprehensive overview, the full report can be downloaded and the webinar registered for at vivun.com.

About Vivun

Vivun is at the forefront of AI innovation for sales, offering cutting-edge solutions that automate essential tasks necessary for driving complex deals forward. By enabling sales representatives to engage stakeholders more effectively, build value, and instill urgency, Vivun equips teams to close more deals in less time.

About G2

G2 is recognized as the world’s largest software marketplace, with over 100 million users globally making informed software decisions based on peer reviews. Many notable companies, including Salesforce and Adobe, partner with G2 to enhance their market presence and engage with customers effectively. To explore more, visit g2.com.