#Japan #Tokyo #Natori #Snack Pack #Sai-Kyo-Oh

Natori's New Limited Edition Snack Pack

Natori, a leading Japanese snack company based in Tokyo, has unveiled its latest offering: the "18 Pencil Karupasu™ Sai-Kyo-Oh Collaboration Package." This exciting new product will be available starting from early February for a limited time. The special packaging comes in three vibrant designs that feature popular characters from the hit anime, 'Sai-Kyo-Oh.' This collaboration aims to create a buzz among children and families alike, enhancing snack time with a splash of creativity and flavor.

Development Background

Since its launch in 2016, the "18 Pencil Karupasu™" has received an overwhelming response from customers, appealing not only to adults as a delightful snack but also to families as a favorite treat for children. The growing demand from families makes this collaboration with 'Sai-Kyo-Oh' particularly significant. This anime has captivated young audiences with its thrilling battle sequences and educational elements, allowing parents and kids to enjoy together. Combining the popularity of both the snack and the show, Natori expects a surge in demand through this collaboration.

Product Features

Exciting Packaging

The collaboration pack features designs that are sure to excite family audiences, especially children who are fans of the anime. Each individually wrapped snack showcases illustrations of beloved characters and their signature moves, with a total of 28 different designs. These unique wraps not only enhance the appeal but also encourage children to engage with the characters directly.

Perfect for Kids

The flavor profile is designed to be appealing to both children and adults alike, making it an excellent option for after-school snacks or family gatherings. It is a versatile product that serves as a delightful appetizer or a fun treat during playtime.

Individually Wrapped

Each stick comes individually wrapped, making it perfect for sharing with family and friends. This feature enhances convenience while maintaining freshness, allowing everyone to enjoy the snack whenever they please.

Developer's Insights

When asked about the design process, the product development team expressed their commitment to capturing the essence of 'Sai-Kyo-Oh.' The aim was to maximize the excitement of the anime's world while creating engaging packaging. The inner wrappers of the individual snacks highlight character abilities and catchphrases, adding an element of surprise each time a snack is opened. With a focus on spreading joy during all moments—from the thrill of purchasing to the joy of eating—Natori envisions a product that delivers a continuous sense of fun.

About 'Sai-Kyo-Oh'

'Sai-Kyo-Oh' is a simulation battle encyclopedia published by Gakken, where various creatures compete in tournament-style battles for supremacy. Since its release in June 2015, the series has been flying off the shelves, with total sales surpassing 6.6 million copies as of January 2026. The anime, 'Sai-Kyo-Oh: The Ultimate Tournament,' which began broadcasting in April 2025, further cements its popularity, with a theatrical version set to premiere on January 23, 2026. This franchise has become a favorite among elementary school-aged children, proving its widespread appeal and market success.

Key Product Information

• - Product Name: 18 Pencil Karupasu™ Sai-Kyo-Oh Package
• - Specifications: 126g (7g x 18 sticks)
• - Suggested Retail Price: 621 JPY (including tax at 8%)
• - Release Areas: Nationwide (available at supermarkets, GMS, and convenience stores.)
• - Launch Period: Early February 2026 to late March 2026

In conclusion, Natori's latest snack offers not just a delicious treat but an entire experience for families to cherish and enjoy together.