Keystone RV Launches a New Bold Identity: 'Proven in the Wild™'

Keystone RV Unveils a Bold New Identity

Keystone RV, one of the leading manufacturers of towable recreational vehicles in America, has recently announced a significant brand refresh. Unveiling a bold new look, voice, and direction, the company proudly adopts the slogan “Proven in the Wild™”. This update is not merely cosmetic; it represents a deeper commitment to the adventurous spirit of its community, which consists of outdoor enthusiasts and avid campers.

A Deep Commitment to Adventure

The core of this brand transformation resonates with Keystone RV's commitment to those who enjoy off-grid adventures. This initiative embodies the essence of a lifestyle that relies on RVs to explore the great outdoors. In the words of Jeff Runels, President and CEO, “This isn't just a rebrand—it's a reveal. We're doubling down on who we've always been.” The slogan “Proven in the Wild™” encapsulates Keystone's dedication to its customers, employees, and the company’s 30 years of experience. It conveys a message of boldness and practicality tailored for those who seek adventure on the road.

A Strong New Symbol

Central to the brand refresh is a redesigned logo that draws inspiration from the architectural keystone—the stone that holds an arch together. This imagery symbolizes strength, stability, and resilience in varying terrains, serving as both the literal and figurative cornerstone of Keystone's refreshed identity.

The new visual elements reflect a clean, modern design, incorporating inspirations from nature and movement. This energetic look will be rolled out across the company's products, digital platforms, and dealership showrooms, making it easily recognizable for customers.

Expertise That Speaks Volumes

As part of this initiative, Keystone RV emphasizes that expertise must be earned over time, not claimed. Nick Johnson, Vice President of Marketing and Communications, highlights this ethos by stating, “At Keystone, we've built what matters to real campers for decades.” The company aims to deliver practical and reliable RVs tailored to the needs of its camping customers, distancing itself from the trend of overhyped promises common in today's market.

Community Engagement

To celebrate the launch of this new brand direction, Keystone RV encourages its community to share their outdoor stories and adventures using the hashtag #ProvenInTheWild. This move invites customers to become a part of the renewed brand narrative, symbolizing their shared passion for exploration and the outdoors.

About Keystone RV Company

Founded in 1996 and based in Goshen, Indiana, Keystone RV Company stands as the premier manufacturer of towable RVs in North America. As an entity of THOR Industries, Keystone RV encompasses iconic brands like Montana, Cougar, Outback, and Sprinter. The company offers a comprehensive lineup of travel trailers, fifth wheels, and toy haulers designed to provide reliable adventures in the great outdoors. For more information, visit their website at keystonerv.com.

Through innovative design and a deep understanding of what outdoor enthusiasts need, Keystone RV's new identity marks a transformative step in solidifying their role as a trusted companion for adventurers nationwide. With the launch of “Proven in the Wild™”, Keystone RV is ready to lead its community into new adventures, confident and prepared for everything nature has to offer.