Giant Eagle Completes Sale of GetGo to Couche-Tard: A New Era Begins
Giant Eagle Sells GetGo to Couche-Tard
On June 29, 2025, Giant Eagle, Inc. officially completed the sale of its GetGo subsidiary to Alimentation Couche-Tard Inc. This significant transaction encompasses around 270 GetGo locations, along with WetGo operations, and introduces a strategic partnership aimed at benefiting customers and the brands involved.
In the wake of the acquisition, one of the standout features is the continuation of Giant Eagle’s myPerks loyalty program. This initiative ensures that loyal customers can still reap rewards, exclusive offers, and benefits at both Giant Eagle and GetGo locations. Bill Artman, President and CEO of Giant Eagle, highlighted that this transaction represents not just a business move, but a commitment to expanding their core supermarket and pharmacy sectors. With over 200 locations, Giant Eagle aims to enhance services and offerings for the communities it serves.
“The sale marks a pivotal moment in our history. It’s a journey towards investing back into the communities that have supported us for over 90 years,” stated Artman. He also reassured customers that the myPerks program will retain its value, featuring continued earning and redemption opportunities at both businesses.
The transition appears seamless for customers used to GetGo’s services. Alimentation Couche-Tard, a respected convenience store operator globally, recognizes the significance of GetGo as a brand and has plans to bolster its success. Bart Friedman, Chair of Giant Eagle's Board, expressed confidence in Couche-Tard's expertise, noting that they see potential for incredible growth in both the business and its employees.
Alex Miller, President and CEO of Couche-Tard, expressed excitement about welcoming the talented GetGo team. He remarked on the strong local presence the chain has established, underscoring their dedication to quality and customer experience. Couche-Tard intends to invest in expanding the offerings at GetGo while elevating the in-store experience, which has garnered a loyal following.
Emphasis on myPerks Loyalty Program
Furthermore, both companies have agreed to collaborate on enhancing the myPerks loyalty program. This means customers will continue to earn and redeem rewards across both Giant Eagle and GetGo sites, ensuring that their loyalty is compensated fairly. Immediate benefits also await participants in myPerks Pay Direct and AdvantagePAY programs, with enduring discounts on fuel purchases at GetGo.
As a gesture of goodwill towards their customers during this transition, GetGo has planned promotional offers, including a free self-serve beverage and a three-times rewards boost on fuel purchases for myPerks cardholders on July 19 and 20.
Advisors Behind the Scenes
In addition to the sale of GetGo, Giant Eagle successfully finalized the sale of its wholesale motor fuel distribution segment to Cary Oil Company, Inc. The financial advisory roles in these transactions were led by Matrix Capital Markets Group, Inc., with Centerview Partners, LLC providing supplementary advisory support for the GetGo sale. Legal backing came through Weil, Gotshal & Manges, LLP and Troutman Pepper Locke for Giant Eagle.
Giant Eagle, recognized as one of the largest food retailers and distributors in the nation, traces its origins back to 1931. Over the years, it has expanded significantly, operating more than 200 stores across Western Pennsylvania, North Central Ohio, Northern West Virginia, Maryland, and Indiana. This latest strategic move has ushered in a new chapter, positioning both Giant Eagle and GetGo to serve their customers more effectively.
In conclusion, the completed sale of GetGo not only reshapes the landscape of convenience store operations but also solidifies Giant Eagle's commitment to community and customer satisfaction in the future.