Consensus and Gong Team Up to Revolutionize Sales Workflows with Personalized Demos

Partnership to Enhance Sales Workflows

In an exciting development for sales professionals, Consensus, a leading Demo Automation Platform, has announced a strategic partnership with Gong, a reputable name in Revenue AI. This collaboration aims to integrate personalized demos into sales processes, which could significantly help revenue teams enhance their performances, reduce friction, and ultimately accelerate deal cycles. The integration will enable sales teams to create, share, and track customized DemoBoards directly within Gong Engage, offering a streamlined, insight-driven approach to every stage of the sales journey.

A Shift in Focus for Sales Experts

Traditionally, sales leaders find themselves spending just under 30% of their time actively engaging in sales activities. This statistic highlights a critical issue where much of the sales process feels like a disconnected workflow, resulting in missed opportunities and slower deal closures. According to Eran Aloni, EVP of Ecosystem and Business Development at Gong, this partnership aims to shift that focus back to driving revenue and supporting strategic growth.

With the tools and resources that come with this collaboration, sales professionals will have access to personalization capabilities at their fingertips. This means that sellers can quickly tailor their outreach using approved DemoBoards without needing to leave the Gong Engage platform. Meanwhile, presales teams can ensure that the product narratives shared during demonstrations remain accurate and branded, thus preserving consistency in communication.

Enhanced Visibility and Engagement Data

In addition to providing personalization tools, this partnership offers sales managers shared visibility into engagement data directly on the Gong Activity Timeline. This feature enables teams to prioritize their accounts more effectively and identify real buyer intent, which helps in speeding up the deal process. Rex Galbraith, Chief Revenue Officer of Consensus, emphasized that previous disconnected workflows had been a barrier to efficiency. He sees the partnership with Gong as a way to bridge the gap between personalization and consistency in the sales process.

Transforming the Buyer Experience

By integrating the capabilities of Consensus within the Gong ecosystem, sales and presales teams can offer a significantly improved buyer experience. This partnership not only aims to increase the rate of demo-to-deal conversions but also enhances the overall effectiveness of team workflows. As the partnership unfolds, both companies anticipate unlocking greater value for their respective customer bases, aligning closely with their goal of providing the most comprehensive platform for customer-facing teams.

Gong Collective, which includes technology leaders working together to simplify integrations and enhance value from their revenue AI platform, welcomes Consensus as its latest member. The partnership paves the way for new and existing customers to utilize more than 250 connected tools and services seamlessly, minimizing the complexity typically associated with integrating multiple platforms.

About Consensus

Consensus has gained recognition as a top Demo Automation Platform, gaining trust from 15 out of the 30 largest software companies globally. Beginning its journey in 2013, Consensus has redefined how software is marketed and sold, enabling buyers to engage with interactive demos, tours, and simulations that streamline complex sales processes. The company’s commitment to innovation has continuously earned it the title of G2's #1 Demo Automation Platform.

As this partnership between Consensus and Gong unfolds, it signifies a step toward an increasingly efficient and personalized sales experience, setting a new standard for how sales processes are executed. For more information about how these advancements will unfold, interested parties should visit goconsensus.com.

Conclusion
The union of Consensus and Gong heralds a new era for revenue teams striving to improve engagement and success in their sales processes. By fostering collaboration and innovation, both firms are set to reshape the landscape of sales automation and management.