#USA #community support #Subaru Love Promise #W&L Subaru #Northumberland, PA

W&L Subaru Earns 2025 Love Promise Honor

In a remarkable achievement, W&L Subaru has been named the 2025 Subaru Love Promise Retailer of the Year. This prestigious award, presented by Subaru of America, Inc. (SOA), acknowledges the dealership's unwavering commitment to its customers and community over the past fifty years.

Located in Northumberland, Pennsylvania, W&L Subaru has evolved from a local dealership into one of the top Subaru retailers in the nation. The award recognizes the dealership's efforts in making a meaningful impact in the local community, providing steadfast support and fostering long-lasting relationships with their customers.

Dedication to Community

Since its establishment in 1965, W&L Subaru has prioritized customer care and community service, values which remain at the core of the dealership’s operations. When the Subaru Love Promise program was initiated, W&L Subaru became an early and committed participant, consistently earning recognition for its charitable contributions, including a notable connection with the Children’s Miracle Network at Geisinger Janet Weis Children's Hospital.

Over the last five years, the dealership has donated more than $800,000 to various local charities and organizations, showcasing its commitment to community welfare. This commitment does not only reflect the dealership's business ethos but also the legacy left by the founders, which continues to inspire current employees and management.

Celebrating the Achievement

The formal presentation of the award took place at the Subaru National Business Conference in Boston, Massachusetts, on August 26, 2025. A proud Andy Long, the owner of W&L Subaru, expressed gratitude for the recognition and emphasized the importance of the customer relationships that the dealership has cultivated over the decades. He stated, "Being recognized as the Subaru Love Promise Retailer of the Year is an achievement that carries meaning not only for W&L Subaru, but for the organizations and the individuals who inspire us to reach our potential day in and day out."

The Subaru Love Promise Retailer of the Year Award was created to recognize Subaru retailers who exemplify the core values of the company through exceptional community involvement. Subaru’s Love Promise represents a commitment to showing respect and care for all individuals while striving to make a positive impact.

Impact Beyond Sales

W&L Subaru’s approach goes beyond mere sales; they focus on nurturing relationships with their clients, ensuring an enriching experience that turns transactions into lifelong connections. This focus has not only won them awards but also deep loyalty from their customer base, who appreciate and benefit from their thoughtful engagement in community initiatives.

The dealership has consistently sought to surpass customer expectations, reflected in their multiple victories in the Subaru Love Promise and Community Commitment Gold Award categories.

Looking Forward

As Subaru of America continues to promote the Love Promise initiative, W&L Subaru remains dedicated to evolving its community outreach and service. Committed to charitable activities and robust customer service, the dealership aims to inspire other businesses in the automotive sector and beyond to follow suit, fostering a culture of care and support.

In conclusion, W&L Subaru’s recognition as the 2025 Subaru Love Promise Retailer of the Year is a testament to its fifty-plus-year legacy of community support, strong customer relationships, and exemplary business practices. For those looking to experience a dealership that values people just as much as cars, W&L Subaru stands out as a prime example of dedication to service and community commitment.