Effortless Hair Care
2026-07-15 11:08:47

Innovative Hairbrush Combines Hygiene and Style for Effortless Hair Care

Innovative Hairbrush for Modern Hair Care



VAZ, a leading brand in the beauty industry, has unveiled an exciting collaboration with the popular beauty creator, Cosme Wota Channel Sara, to launch the innovative 'Complete Removable Hairbrush Dry & Wet'. This novel hairbrush promises easy maintenance without sacrificing aesthetics, set to hit the market for pre-order on July 15, 2026, via the Cosmeido online store. It’s designed to transform the way individuals handle their hair care routines.

The Concept Behind the Hairbrush



The 'Complete Removable Hairbrush' features a distinctive silicone cover that can be detached easily, allowing users to remove tangled hair and dust effortlessly. This practical design is complemented by the ability to wash both the brush and its cover, ensuring cleanliness with minimal effort. Such features reflect the modern consumer's demand for convenience and hygiene in their beauty tools.

The brush is constructed with soft nylon pins that glide smoothly even through wet or easily tangled hair, making it an ideal tool for daily use. Its design also promotes airflow, which is beneficial during blow-drying sessions, allowing for quicker and more effective drying. Furthermore, its subtle dusty pink color makes it an aesthetically pleasing addition to any vanity or bathroom setting, aligning perfectly with current trends.

About Cosme Wota Channel Sara



Cosme Wota Channel Sara has become a household name in the beauty community, claimed by over 1.55 million subscribers on YouTube. Her channel focuses on everything from affordable drugstore products to luxury brand recommendations, providing her audience with genuine and reliable insights on the latest beauty items. Sara's authentic voice and passion for cosmetics help her followers find the best products to meet their needs.

Sara's Excitement:
Sara expressed her enthusiasm about the collaboration, revealing her desire for such a brush to be available in Japan after seeing it used by overseas creators: “Thanks to Cosmeido’s support, it's finally happening! I love the ease of removing hair and dust, plus the fact that I can wash it completely means it's always clean. I hope everyone checks it out when pre-orders start!”

Product Overview



  • - Name: Complete Removable Hairbrush Dry & Wet
  • - Price: ¥1,650 (incl. tax)
  • - Release Date: July 15, 2026 (Pre-orders start)

This hairbrush is not just about convenience; it is also about ensuring optimal health for your hair. Whether dealing with everyday tangles or preparing for a special event, the brush delivers exceptional results. Its unique cover provides an effective way to maintain hygiene in your hair care routine, aligning with Sara’s vision of a cleaner, more functional beauty tool.

Sales Schedule and Locations


The brush will be available for pre-order starting July 15, 2026, through the Cosmeido EC site. Furthermore, on July 18 and 19, Sara will host the 'FAST COSME PARTY', where participants can reserve their brushes at the Cosmeido booth. Attendees purchasing at the venue will receive a complimentary Cosmeido product, the Silk Night Cap, as a special gift.

General sales will also commence on various platforms including Amazon, Rakuten, Qoo10, and Yahoo! Shopping.

FAST COSME PARTY Details


The 'FAST COSME PARTY' is a unique beauty event curated by Cosme Wota Channel Sara, showcasing trending cosmetic brands where beauty enthusiasts can experience the latest innovations firsthand. Participants can engage in checking out new products and enjoying various beauty trends over two days filled with excitement and discovery.

  • - Dates: July 18 and 19, 2026
  • - Location: WITH HARAJUKU HALL, Shibuya, Tokyo
  • - Access: Just a minute walk from Harajuku Station
  • - Website: FAST COSME PARTY Site

Company Background


Established in Tokyo, VAZ is a pioneering company in social media marketing, production content, and media platform services under the leadership of Tetsuya Tani. The company aims to elevate beauty standards through technological innovation and quality products. Visit VAZ Website

In summary, the partnership between VAZ and Cosme Wota Channel Sara brings forth a groundbreaking tool in hair care, combining functionality with a stylish design, making it a must-have for beauty aficionados everywhere.


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Topics Consumer Products & Retail)

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