Yume Tenbou Achieves Remarkable Sales During China's EC Sale W11 Event

Yume Tenbou Co., Ltd., a stylish apparel company based in Ikeda City, Osaka, aims to provide a comfortable and accessible way for customers to enjoy "Kawaii" and "Cool" fashion. From October 13 to November 12, 2025, during the renowned Chinese EC sale known as W11, the company successfully exceeded 1 million RMB in total sales. This milestone not only indicates a significant increase in revenue but also reflects the growing brand recognition in the Chinese market.

Summary of Key Achievements During W11

During the W11 period, Yume Tenbou reported approximately 1,090,000 RMB in sales (around 22 million yen), marking a healthy growth compared to the previous year. The brand attracted a considerable number of new customers, while existing customers continued to make repeat purchases. This combination has fostered a substantial expansion of Yume Tenbou's overall customer base.

Additionally, the company's live commerce initiatives saw a spike in viewership, and the exposure on social media platforms, especially on REDNOTE and Xiaohongshu, significantly increased due to engaging content and promotions. These activities improved overall online engagement, further solidifying Yume Tenbou's brand presence in China.

Trends in Major Categories

The W11 event showcased particularly strong responses in the following fashion categories:

- Academia Style: Clean-cut, school-inspired outfits gained traction on social media, leading to significant sales growth.
- Gyaru Style: Dark-themed styles, blending edginess with sweetness, attracted attention during live streaming events.
- Mass Production Gyaru Style: Garments adorned with frills and ribbons resonated well with consumers, leading to a proliferation of posts on REDNOTE and Xiaohongshu.

These major categories played a pivotal role in driving overall sales during the event and amplified both brand recognition and purchase desire among consumers.

Response to User Feedback and Future Plans for Pop-Up Stores

With the increased sales and social media exposure during W11, Yume Tenbou’s brand recognition has further accelerated in China. There has been a notable rise in requests for physical store locations from users. As such, Yume Tenbou is actively exploring the possibility of hosting pop-up stores in major urban areas. While specific details and timing for implementation remain in the planning stages, the company is committed to enhancing brand touchpoints both online and offline, ensuring they deliver the best shopping experience for their audience.

Overview of Yume Tenbou Co., Ltd.

- Company Name: Yume Tenbou Co., Ltd.
- Website: www.dreamv.co.jp
- Location: 3-2-1 Ishibashi, Ikeda City, Osaka
- Established: May 1998
- Capital: 1,026 million yen (as of March 31, 2025)
- Representative: Shigetoshi Tsuda, President and CEO
- Business Activities: Online sales of clothing, shoes, and accessories, OEM production management, advertising sales, and wholesale operations.