#Japan #Tokyo #Ice Cream #Family Mart #Sushi Roll

Family Mart's Bold 40% Volume Increase Campaign Begins

On August 5, 2025, Family Mart launched its exciting '40% Volume Increase Campaign' across approximately 16,300 stores nationwide. This year marks the fifth iteration of this campaign, which is part of the company's ongoing commitment to providing customers with enjoyable savings, encapsulated in the idea of 'fun and discount'. The result has been remarkable, with sales of the initial six products witnessing an incredible 300% increase compared to their regular-sized counterparts.

Campaign Success in Just Three Days

Within the first three days of the campaign, items such as the beloved 'Famichiki' fried chicken and the newcomer 'Spiced Flavor! Roast Cutlet Curry' gained tremendous popularity among consumers. Additionally, the protein-packed 'Roast Chicken Pasta Salad' and the refreshing carbonated beverage 'Mega Lifeguard' became favorites, contributing to the campaign's impressive sales figures. Notably, the 'Spiced Flavor! Roast Cutlet Curry' achieved a staggering 700% increase in sales, proving that the strategy resonates well with customers during the warm summer months.

More Delicious Items on the Way

Only a week into the campaign, Family Mart is set to introduce four more items on August 12, 2025, tailored for the high temperatures of summer. The lineup includes the fan-favorite ice cream 'Taberu Bokujo Milk' and shareable options like 'Natto Sushi Rolls' and 'Shumai & Meatballs'. The snack 'Crispy Cheese Snack' rounds out the offerings as a perfect option for summer treats. Each product features the exciting '40% volume' increase, ensuring that customers get more value without paying extra.

New Items for the Second Week

1. Taberu Bokujo Milk
- Price: 230 yen (tax included: 248 yen)
- Launch Date: August 12, 2025
- Region: Nationwide
- Details: This milk ice cream is made with 56% Hokkaido milk and fresh cream, providing a rich yet clean flavor that is now available in a 40% larger size.

2. Natto Sushi Rolls
- Price: 389 yen (tax included: 420 yen)
- Available Until: August 18, 2025
- Region: Nationwide (note: different specifications in Hokkaido)
- Details: Carefully seasoned with bonito flakes and kelp extract, these bite-sized natto sushi rolls deliver outstanding taste and are complemented by two packets of dashi soy sauce to enhance the experience, now featuring a 40% increase in quantity.

3. Shumai & Meatballs with Black Vinegar Sauce
- Price: 434 yen (tax included: 468 yen)
- Available Until: August 18, 2025
- Region: Nationwide
- Details: This hearty dish includes juicy shumai filled with onions and bamboo shoots, alongside meatballs coated in a delicious black vinegar sauce, all presented with a generous portion that is also increased by 40%.

4. Crispy Cheese Snack
- Price: 128 yen (tax included: 138 yen)
- Launch Date: August 12, 2025
- Region: Nationwide
- Details: A light and crispy snack crafted from six types of cheese powder, now offered in a 40% larger size.

Special Campaign for Customers

In conjunction with the new product releases, Family Mart will host a special giveaway from August 12 to August 16, 2025, where 10,000 lucky customers can win a coupon for 100 yen off the 'Taberu Bokujo Milk'. Participants just need to follow Family Mart's official X account (@famima_now) and retweet the designated post to enter the drawing.

Conclusion

As Family Mart continues its 'fun and discount' philosophy, customers can look forward to deliciously increased product sizes and exciting new offerings that cater to summer cravings. With the commitment to being a cherished part of the community, Family Mart aims to provide value and connection to its customers, fulfilling its mission of creating an indispensable experience amidst the convenience.