#Singapore #Tiger Beer #Tottenham Hotspur #Football Partnership

Tiger® Beer Partners with Tottenham Hotspur

Tiger® Beer, known for its boldness and refreshing taste, is embarking on an exciting journey as it becomes the Official International Beer Partner of Tottenham Hotspur Football Club. This move reflects Tiger’s commitment to both football and its passionate fan base, particularly across Asia where the club enjoys a massive following of over 195 million fans.

A Notable Alliance

This partnership marks Tiger® Beer’s second significant collaboration within the English Premier League, following a previous sponsorship with the iconic Manchester United. By joining forces with Tottenham, a club recognized for its rich history and community engagement, Tiger® Beer aims to enhance the connection between football fans and their favorite clubs. Tiger Beer is dedicated to facilitating unique experiences designed to unite fans and enrich their love for the sport.

Sean O'Donnell, the Global Brand Director of Tiger® Beer, shared his thoughts on the partnership: "At Tiger® Beer, we believe that individual courage is rooted in collective support. Our collaborations with iconic clubs like Tottenham Hotspur embody our belief that progress isn't a solo act. Together, we celebrate teams and the collective spirit that fuels progress, reminding everyone that we can achieve incredible individual feats when we support one another."

Engaging Football Fans

With a focus on delivering memorable experiences, the partnership will see Tiger® Beer providing numerous opportunities for fans to engage with the team. From exclusive training sessions to unique fan activities, the goal is to foster community and belonging among supporters. Tiger® Beer has taken valuable insights from a recent survey of approximately 2,000 football fans, emphasizing that fan activities are crucial to uniting supporters. Nearly 75% of respondents acknowledged the importance of such activities in enhancing fan loyalty.

Ryan Norys, Chief Revenue Officer of Tottenham Hotspur, echoed this sentiment: "It is fantastic to be partnering with another industry-leading brand in Tiger, with the aim of engaging our fans in Asia through unique experiences aimed at bringing people together through the power of football." This partnership presents an exciting avenue through which supporters can share their passionate endeavors, thus amplifying the experience of following their favorite teams.

Uniting Through Football

Tiger® Beer invites fans to join a thrilling journey as they work alongside Tottenham Hotspur to create unforgettable memories. From activations to skill development sessions, fans are encouraged to unleash their own ‘tigers’ and come together to celebrate football culture. Following @tigerbeer on Instagram provides fans with a direct line to exclusive promotions, events, and opportunities to engage more intimately with their premier league clubs.

Established in 1932 in Singapore, Tiger® Beer has grown to become a symbol of premium Asian beer, available in more than 60 markets globally. The brand’s philosophy revolves around the notion that every individual possesses an inner tiger that deserves to be unleashed. Constantly pushing the boundaries of what’s achievable, Tiger® Beer embodies its mantra that progress is not achieved alone but is rooted in collective courage and collaboration.

In conclusion, the partnership between Tiger® Beer and Tottenham Hotspur is more than just a commercial alliance; it represents a shared dedication to football, community, and the vibrant culture surrounding the sport. Fans can look forward to engaging experiences and thrilling moments as they savor the refreshing taste of Tiger® Beer while supporting their beloved team.