#Japan #Shibuya #MUSINSA #MATIN KIM #Shibuya Store

MATIN KIM's Stunning Debut in Shibuya

The brand MATIN KIM, known for its cutting-edge fashion from South Korea, celebrated a remarkable start by attracting around 4,000 visitors within just four days of opening its store in Shibuya, Tokyo. As part of a collaboration with MUSINSA, the official distribution partner in Japan, MATIN KIM is making waves in the Japanese fashion market.

On April 24, the new retail space, approximately 126 square meters, was unveiled within the vibrant Miyashita Park complex in Shibuya. This store features around 350 types of products, including new releases for the Spring/Summer 2025 season and items from the high-end "KIMMATIN" collection. The pre-opening event enjoyed considerable buzz, gathering about 500 attendees, including influencers eager to witness the opening of this trendy retail location.

On the day of the grand opening alone, math revealed that nearly 1,000 customers visited the store, resulting in sales exceeding 8 million yen on the first day—more than double their initial goal. Reflected across the four days, the total footfall reached approximately 4,000, and cumulative sales hit an impressive 32 million yen.

MATIN KIM's signature items, such as cropped tops, caps, and bags emblazoned with the brand's logo, captured the attention of shoppers, leading to various items selling out within the opening days. In a remarkable achievement, the sales targets set for the entire first week were met within just two days.

A representative from MUSINSA noted, "We previously offered online sales and pop-up stores to introduce MATIN KIM to the Japanese market. However, this recent success reaffirms our confidence in establishing a solid foothold within Japan’s fashion industry. With the presence of luxury brands and iconic Japanese fashion in Shibuya, we have successfully demonstrated our brand competitiveness. Our strategies based on data analysis and our experience from MUSINSA Global Store and pop-up events have yielded excellent results."

Looking forward, MUSINSA plans to amplify opportunities for customers to experience the brand in meaningful ways, with a strong focus on expanding offline channels.

• - MATIN KIM Shibuya Store Details:

- Address: 6-20-10 Jingumae, Shibuya-ku, Tokyo, MIYASHITA PARK NORTH 2nd Floor
- Hours: 11:00 AM - 9:00 PM (as per facility hours)
- Contact: 03-6450-5101

The success of MATIN KIM in Japan stems from its strategic partnership with MUSINSA, which aims to introduce Korean fashion trends to a global audience. Since the launch of the MUSINSA Global Store in July 2022 and the opening of a pop-up store in Harajuku in April 2023—which also attracted numerous celebrities—the brand continues to grow, with around 1,600 Korean fashion brands expected to be featured in the Global Store by December 2024.

The buzz surrounding MATIN KIM and MUSINSA's branding efforts signals a promising future for Korean fashion in Japan, as they seek to engage more consumers and expand their influence in the industry.