#Japan #Hiroshima #Pop-Up Shop #Lingerie #HEAVEN Japan

Experience the Transformational Power of Perfect Lingerie

From September 18 to 24, HEAVEN Japan will be hosting an exciting pop-up shop at Hiroshima PARCO, allowing women to experience the profound impact of suitable lingerie on their lives. This event will provide an opportunity for women to discover, try on, and purchase lingerie that fits them perfectly. HEAVEN Japan, based in Osaka's Kawachinagano city and led by President Takashi Matsuda, has dedicated itself to developing and offering what they call “appropriate lingerie®” which caters specifically to women's unique needs.

Recent studies have shown that approximately 80% of women wear bras that do not fit them correctly. Many of these women struggle with providing accurate sizes due to a lack of knowledge, confidence to seek help from friends or family, and a lack of guidance during their formative years when they first enter adolescence. As a result, they often make uninformed choices that may not suit their bodies.

At HEAVEN Japan, every product is meticulously developed and curated in-house to ensure that they meet the various challenges and desires of women. The brand not only emphasizes physical support but also prioritizes individual comfort levels and personal style. In addition to the in-store experience, HEAVEN Japan offers online services where customers can receive expert advice and take advantage of hassle-free exchange and return policies.

The pop-up shop aims to educate and empower women by allowing them to personally experience the comfort and fit of the products. During the event, visitors will have the opportunity to learn about the brand’s flagship product, the “Ganso Waki Niku Catcher,” which has sold over 800,000 units, along with the popular “Bisceryna” and “Shin-Mune Fujiko Bra.” Size options range from B65 to M90, ensuring that everyone can find a style that perfectly matches their body shape and concerns.

In addition to regular offerings, the shop will feature an early release of their new collection: the “Don’t Ko Bra Natury,” which boasts a casual rib design and a smooth, glossy texture that feels gentle against the skin. Sizes will range from D65 to M100 to accommodate a diverse array of body shapes, with all sizes being offered at the same price point as a commitment to inclusiveness.

To make the experience even more engaging, the pop-up will provide exclusive rewards, such as a limited-edition sticker featuring unique illustrations depending on the venue for purchases made at the event. Remember, supplies are limited, making it essential to act fast.

For those looking to declutter, HEAVEN Japan will also host their “Stedokki!” campaign, encouraging attendees to bring unwanted bras in exchange for chances at prizes through a fun lottery-style event, easing the process of parting with items that may be hard to discard.

In alignment with their commitment to awareness about preparedness, HEAVEN Japan will set up a disaster preparedness corner to educate the public on the importance of including lingerie in their emergency kits. Surveys revealed that not enough people consider this, so attendees will see informative panels and demonstrations on how to manage personal laundry needs during evacuations. The new “Disaster Underwear Set” will also be available for purchase during the event.

Open to all without appointment, the pop-up shop will offer 15-20 minute fittings, making it easy for anyone shopping nearby to drop by for personalized advice from HEAVEN Japan’s expert advisors. Note that during high traffic times, ticketing may be implemented for both fitting and purchase.

HEAVEN Japan’s ultimate goal remains clear: to provide lingerie that aligns perfectly with women’s daily lives and to keep each individual’s heart and body in harmony through their unique offerings of appropriate lingerie.

Event Details

• - Dates: September 18 (Thu) - September 24 (Wed), 2025
• - Location: Hiroshima PARCO, 4th Floor, Green Label Event Space 730-0034, 2-1 Shintenchi, Naka Ward, Hiroshima City
• - Hours: 10:00 AM - 8:30 PM (Final day ends at 6:00 PM with last fitting at 5:00 PM)
• - More About the Pop-Up Shop: HEAVEN Japan Pop-Up