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Azerbaijan Tourism Bureau's B2B Workshop in Tokyo

On September 11, 2025, the Azerbaijan Tourism Bureau will host a B2B workshop in Tokyo, Japan, aimed at strengthening tourism exchanges between Azerbaijan and Japan. The event will highlight Azerbaijan’s rich cultural heritage and diverse travel content, presenting itself as an attractive destination for Japanese travelers.

This significant event will see participation from key tourism-related companies, including the Absheron Hotel Group, WonderWay Travel, Piramida Travel Baku, and CCA Travel. Attendees will have the opportunity to engage in direct exchanges with these companies, paving the way for potential collaboration opportunities.

Event Overview

• - Organizer: Azerbaijan Tourism Bureau
• - Date: September 11, 2025
• - Time: 15:00 - 19:00 (Registration starts at 14:30)
• - Venue: Hilton Tokyo, Fujino-Ma
• - Access: Hilton Tokyo Access

The program for the day includes:

• - 14:30: Registration opens
• - 15:00: Presentations
• - 15:45: B2B Workshops
• - 17:00: Dinner
• - 17:30: Azerbaijani music and dance performance, and a lottery draw (ending around 19:00)

The Azerbaijan Tourism Bureau, along with partner companies, is eagerly looking forward to forging new partnerships with Japanese travel industry stakeholders and media representatives. This event promises to provide an immersive experience of Azerbaijan's stunning landscapes, warm hospitality, and tourism potential.

Azerbaijan: A Land of Diversity and Culture

Azerbaijan is a country overflowing with surprises and attractions, spanning from the historical old town of Baku to the modern architectural wonders. With ancient rock carvings, mud volcanoes, and towns echoing the spirit of the Silk Road, it is a vibrant intersection of culture and nature.

Nestled at the crossroads of Europe and Asia, Azerbaijan offers fresh discoveries and inspiration to its visitors. Whether hiking in the mountains, relaxing in thermal resorts, experiencing traditional cultures, or enjoying award-winning wines, the country caters to a variety of travel styles.

Baku: A City Where History Meets the Future

The capital city Baku stretches along the Caspian Sea, where medieval charm meets futuristic designs. The UNESCO World Heritage Site, the Old City or Icherisheher, features landmarks such as the Maiden Tower and the Shirvanshah Palace, illustrating the rich history preserved in its stone streets. Contrasting this, modern architectural feats like the Flame Towers and the Heydar Aliyev Center add a touch of futurism to the urban landscape. The seaside boulevard is lined with parks and cafes, bustling with visitors enjoying leisurely strolls.

Gobustan: An Ancient Story Etched in the Earth

A short drive from the capital leads to the Gobustan National Park, where over 7,000 rock engravings from 5,000 to 20,000 years ago narrate the lives of early inhabitants. The area also features mud volcanoes that create a unique lunar-like landscape, with Azerbaijan being home to approximately 700 of the world's mud volcanoes, a distinctive characteristic of the country.

Gabala and Sheki: Echoes of the Silk Road

In the northwest, Gabala is a resort destination where nature can be enjoyed year-round. Winter offers skiing, while summer invites hiking to waterfalls, with luxurious wellness facilities available throughout the seasons. Further along, Sheki, a key stop on the Silk Road, boasts the UNESCO World Heritage Site of the Sheki Khan’s Palace, renowned for its colorful stained glass known as “Shebeke.” The old town features cobbled streets and caravanserais, welcoming travelers with shops selling the local halva confection. Surrounding villages continue to uphold traditional practices like silk scarf weaving, copper crafts, and carpet production.

Enjoying the Wine Culture

Azerbaijan is one of the origins of wine, known for indigenous varieties like Madrasa and Bayan Shiraz. The wines here are characterized by rich aromas and flavors, earning international acclaim. Along the route from the capital towards the Balaken region, visitors can find unique wineries, offering tastings and vineyard tours.

From the futuristic skyline of the capital to the traditional villages steeped in Caucasus culture, Azerbaijan is a destination where history, culture, and the warm hospitality of its people intertwine seamlessly. It is a country that garners attention for providing fresh narratives with each visit.